Beyond Billboards -- Wallscapes Capture Attention
Business → Marketing & Advertising
- Author Jeff R.
- Published February 3, 2010
- Word count 435
Driving down the strip in Las Vegas, there is an abundance of activity that can grab the eye. Distractions and colorful details are everywhere you look -- day or night. The vast majority of these eye catching attractions are advertising messaging in one form or another. But with so many messages crammed into such a small space, how do advertisers ensure their message will be seen?
A hint: bigger is better.
In the past, billboards were the dominant medium for getting an advertising message out to a wide audience. They stood out because they were larger than their surroundings. People saw the message. The idea here is really simple.
However, in a city like Las Vegas, a tall billboard doesn't stand out particularly well against a sea of similar billboards and other advertising media. Even digital billboards can get lost in a sea of glittering and shimmering lights.
Enter the wallscape.
Instead of erecting a billboard to hoist an advertiser's message into the air, the idea behind wallscapes is to take an existing structure (like the side of a building) and attach a message that is hundreds of times larger than an average billboard. The effect is as large as the image itself.
Take an advertiser who uses a popular celebrity as a spokesperson. The average tourist in Las Vegas is not likely to give much notice to a small billboard tucked between towering skyscrapers -- even if it carries the image of the famous celebrity. But if that celebrity spokesperson's image is towering over the city as it occupies an entire wing of the Mandalay Bay resort and casino... people will take notice.
It doesn't take a genius to figure out that if a wallscape provides a viable option for alternative advertising in a crowded city like Las Vegas, it can work even better in just about any metropolitan area or Designated Marketing Area (DMA).
Of course, wallscapes can be much more than a static image. Many successful wallscape advertisements have included intricate, 3-dimentional constructions and messaging that sprawls across multiple surfaces. From cars magically clinging to the side of a skyscraper, hundreds of feet in the air to bright colored paint, seemingly spilled over multiple buildings and even the cars in the parking lot below, these alternative advertisements will catch the eye of any consumer.
And finally, in addition to wallscapes, there are a number of other alternative advertising options to grab the consumer's attention in a crowded market. From guerrilla marketing street teams to aerial advertisements, there is surely an alternative media asset that can work for any company and any brand.
Jeff R. Lamb is the president of DOmedia: an alternative media company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative advertising, including billboards and wallscapes. Learn more at www.domedia.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How AI Writer Checker Can Help You Create High-Quality Content in Minutes
- What are the top 5 SEO strategies?
- How HR Payroll Services Can Streamline Your Business Operations
- Navigating the Social Media Marketing Landscape: Essential Strategies for Success
- Unlocking Efficiency: Why Choose Our Canon Printers for Seamless Business Operations
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale