Author's articles
How To Tell When You've Completed Your SEO Campaign
By Bill Balderaz · 12 years ago
Asking when your SEO campaign is completed is a bit like asking when road construction in your city is finished. Roads need repaired and maintained, new shopping and housing developments pop up, more efficient traffic ...
Claiming Your Place on Google Places, Manta and LinkedIn
By Bill Balderaz · 13 years ago
Let's say you're looking for a good Chinese restaurant in Columbus, Ohio. You search Google and find a series of results that look…different. Instead of "regular" listings you see a list of phone numbers, addresses, ...
How to Improve Your Website Conversion Rate
By Bill Balderaz · 13 years ago
So you design a beautiful site, and you’re getting a lot of traffic, but you still aren’t generating the sales or leads that it takes to justify the cost of the site. If you’re wondering ...
Trends to Watch for 2011: Online Video Marketing
By Bill Balderaz · 13 years ago
When looking to set up an online marketing presence, Facebook and Twitter have become the go-to networks for reaching out to consumers and shaping branding, with LinkedIn close on their heels. But YouTube? Oh, how ...
What Do You Want to Accomplish in Your Internet Marketing Campaign?
By Bill Balderaz · 13 years ago
You don't want a PageRank of 8, or a 10% click through rate or 1,000 Twitter followers.
Just like consumers in 1908 didn't really want a better horse, they wanted a faster way to travel ...
The Basics of Link Building for SEO
By Bill Balderaz · 13 years ago
Linking is a key ingredient to search engine ranking. In fact, it is possibly the key ingredient. While the exact algorithms and formulas for the most popular search engines like Google and Bing remain a ...
Make Your Website the Party of the Year By Attracting Industry Influencers
By Bill Balderaz · 13 years ago
When you were a kid and had your first party, you (or maybe your parents!) did all you could to make it perfect: decorated, made snacks, put on the best tunes, etc. Yet, your party ...
Think You Don't Need Social Media Consulting? Think Again.
By Bill Balderaz · 13 years ago
With literally hundreds of thousands of businesses using social media to shape their brands and boost their images, you're already behind if you haven't hitched a ride on the social media wagon. With new sign ...
Why I Don't Worry About Facebook Privacy and Security
By Bill Balderaz · 13 years ago
Today I gave my credit card to a stranger when I bought a sub.
A year ago I sat in an emergency room while a dozen strangers all recited their social security numbers, addresses and ...
Bing vs. Google: The Search Engine Debate
By Bill Balderaz · 13 years ago
"Who's playing against OSU this week?"
"I don't know. I'll google it."
Although Google is the only search engine to pop up as a part of speech in Webster's, the search engine giant has been ...
Using Tumblr to Expand Your Social Networking Presence
By William Balderaz · 13 years ago
By now, you are well aware of Facebook, Twitter, and some of the major blogging platforms. If you want to become well-versed in the world of blogging or social networking so your business can thrive, ...
How to Pitch Your Product the Right Way to Bloggers
By William Balderaz · 13 years ago
In college I was a bit awkward. I remember one night in particular. There was a beautiful girl at an outdoor party. After many hours and draft beers I worked up the the nerve to ...
How to Get Backlinks with Article Marketing Programs
By William Balderaz · 13 years ago
Article marketing -- or article syndication -- can be a very useful Internet marketing tool. A good content syndication program helps improve the overall value of a website, helping with keyword rankings while also providing ...
The Evolution of Mobile, Local and Social Marketing Techniques
By William Balderaz · 14 years ago
For us marketers, social media opened up a new way to engage in real dialog with our consumers. We could listen to our customers in real time, develop products that solved immediate needs, and tailor ...
Why You Should Care When Someone Tweets About His Lunch
By William Balderaz · 14 years ago
About two years ago I talked about Twitter in a seminar for the first time. There was this grumpy guy in the back of the room who sat with his arms folded the whole time. ...
Link-building with Twitter -- Improving Your Company's Overall SEO Web Presence
By William Balderaz · 14 years ago
In part one of this series we discussed the basics of Twitter, as well as how a business can benefit from Twitter through listening. While listening is always the best and most important way to ...
10 Things to Write About in your Company Blog
By William Balderaz · 14 years ago
After most of my presentations on Internet marketing, someone in the audience will ask if they should be blogging. The answer is "yes". Why is it yes? Two reasons:
1.) You believe in what your ...
Who Should Manage Your Social Media Marketing?
By William Balderaz · 14 years ago
In the light of the soaring popularity of Facebook and Twitter with consumers, most businesses know they had better get involved. In fact, we have moved past the early days of questions challenging the validity ...
How Many Twitter Followers Do I Need?
By William Balderaz · 14 years ago
Here's an old parlor trick of SEO folks from the late nineties. The SEO agency would tell you that they would be happy to be paid on performance and then define "performance" as keyword ranking. ...