What Do You Want to Accomplish in Your Internet Marketing Campaign?
Business → Marketing & Advertising
- Author Bill Balderaz
- Published March 8, 2011
- Word count 380
You don't want a PageRank of 8, or a 10% click through rate or 1,000 Twitter followers.
Just like consumers in 1908 didn't really want a better horse, they wanted a faster way to travel that didn't poop - thus the whole "automobile" thing caught on. Professionals in 1976 might have thought they wanted a more useful typewriter, but they wanted a box that they could type on, and do math on, and access information from - but they weren't saying they wanted a "personal computer". In 2010, I didn't want a library/music store/movie theatre/magazine stand that fit into my briefcase, I wanted one magic little device that could serve up any media, and here I sit listening to Whitesnake on my iPad.
In other words, we often get caught up in wanting a better version of what we know, versus thinking about what we want to accomplish. Ultimately, your online marketing strategy is probably about generating more sales, leads, voters, donors or members through your website. Things like where you rank on this keyword, or how much your traffic grows, or how many likes you get on Facebook don't keep your shareholders happy.
Every day we get calls from potential clients asking if we can get them to page 1 on Google for this term, or if we can generate 1,000 new inbound links, or if we can increase their page views per visit. The answer to all of this is "yes we can, but we'd rather help you generate revenue."If after six months of a marketing program, your time on site is down, and your traffic is down and you haven't generated a single new link but sales have tripled and you're showing a great ROI, count the campaign as a success.
Don't get me wrong, I strongly believe in measuring everything in an internet marketing campaign. I believe you can build models that show if your website traffic increases by x% your sales increase by y%. I believe you can analyze how YouTube video views correlate with leads. I believe that you can associate longer time on site with more members. But ultimately, I believe the thumbs up or thumbs down on any internet marketing campaign should be decided by answering a simple question: "What did I accomplish for my organization?"
Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why Local Businesses Are Choosing to go Local for Web Design
- What is AI Marketing? A Game-Changer for Modern Marketing Strategies
- Essential Marketing Strategies for Small Businesses in 2024
- market design
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- Understanding Web Hosting: A Complete Guide for Online Marketers
- Digital Marketing
- What Is Customer Relationship Marketing And Why Does It Matter?
- Transform Your Business Potential in Germany with Ready Mailing Team’s Germany Business Mailing List
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success