What Do You Want to Accomplish in Your Internet Marketing Campaign?
Business → Marketing & Advertising
- Author Bill Balderaz
- Published March 8, 2011
- Word count 380
You don't want a PageRank of 8, or a 10% click through rate or 1,000 Twitter followers.
Just like consumers in 1908 didn't really want a better horse, they wanted a faster way to travel that didn't poop - thus the whole "automobile" thing caught on. Professionals in 1976 might have thought they wanted a more useful typewriter, but they wanted a box that they could type on, and do math on, and access information from - but they weren't saying they wanted a "personal computer". In 2010, I didn't want a library/music store/movie theatre/magazine stand that fit into my briefcase, I wanted one magic little device that could serve up any media, and here I sit listening to Whitesnake on my iPad.
In other words, we often get caught up in wanting a better version of what we know, versus thinking about what we want to accomplish. Ultimately, your online marketing strategy is probably about generating more sales, leads, voters, donors or members through your website. Things like where you rank on this keyword, or how much your traffic grows, or how many likes you get on Facebook don't keep your shareholders happy.
Every day we get calls from potential clients asking if we can get them to page 1 on Google for this term, or if we can generate 1,000 new inbound links, or if we can increase their page views per visit. The answer to all of this is "yes we can, but we'd rather help you generate revenue."If after six months of a marketing program, your time on site is down, and your traffic is down and you haven't generated a single new link but sales have tripled and you're showing a great ROI, count the campaign as a success.
Don't get me wrong, I strongly believe in measuring everything in an internet marketing campaign. I believe you can build models that show if your website traffic increases by x% your sales increase by y%. I believe you can analyze how YouTube video views correlate with leads. I believe that you can associate longer time on site with more members. But ultimately, I believe the thumbs up or thumbs down on any internet marketing campaign should be decided by answering a simple question: "What did I accomplish for my organization?"
Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment