Author's articles
Turning a 2010 Downturn into a 2011 Upturn
By Cathi Mason · 13 years ago
2010 was quite a year. In January we were in the midst of a near-crippling global recession. By October we were told that the worst was behind us and the recession was officially over. However, ...
The power of personal choice: Why Facebook email is a good thing
By Kieran Cooper · 13 years ago
I am doubtless a sad geek for saying this, but one of the innovations of the past decades that I love most is Caller Line Indentity - the technology that allows phones to display the ...
Turn Your Email Marketing Up a Notch
By Shannon Titus · 13 years ago
Email marketers today are facing an extraordinary challenge: how to increase email effectiveness in the face of decreasing budgets and staffing. So how do you optimize your email marketing channel with minimal cost and effort? ...
Pump Up Your Email Campaigns: 3 Top Tips to Build Your Email Muscle
By Shannon Titus · 13 years ago
In an unsteady economy, it’s more important than ever that each of your email marketing campaigns contribute as much as possible to the bottom line. And with cutbacks in staff, budgets and bandwidth, companies need ...
Improving Deliverability: What to Do Before You Hit SEND - Part 1
By David Fowler · 13 years ago
So your email creative is highly relevant, the subject line is compelling and your landing pages are primed and ready to convert. Ready to hit "send"? STOP! Unless you've taken the right steps to ensure ...
Using Past Purchase Data in Email Marketing is like Shelling Peas
By Mike Weston · 13 years ago
I was sitting in a conference a couple of years back listening to the senior marketer from a leading British retailer talk about customer journeys. At the time, this was considered revolutionary thinking: he said ...
10-Point Email Quality-Control Checklist
By Lyris Hq Staffwriter · 13 years ago
Why is sending an email message like launching the Space Shuttle? Because you have to perform a thorough email quality checklist to make sure all systems are go before you can hit "send." A successful ...
Beyond the Email Open Rate: Email Marketing Metrics that Matter
By Lyris Hq Staffwriter · 13 years ago
The open rate, and its related metrics, the click-through and unsubscribe rates, have become the holy yardsticks of email marketing campaigns and newsletters. The marketing trade press is full of case studies and how-to articles ...
8 Building Blocks of Email Relevance
By Mike Weston · 13 years ago
Marketers, it's time to put down the fire hose. Your email subscribers are more sophisticated today and more particular about what they want to receive - and it's not a steady stream of undifferentiated messages ...
Use Follow-up Email to Increase Your ROI - Part 2
By Andrew Robinson · 13 years ago
In my last post, I presented a simple email campaign strategy that includes sending a text-only follow-up email to people who did not open the original email, and a multipart follow-up email with a special ...
Email List Segmentation Starts with Welcome!
By Andrew Robinson · 13 years ago
Welcoming recipients to your mailing list isn't just polite - it's potentially lucrative. And there's no time like the welcome program to gather important demographic and preference information from your visitors. But what information should ...
Need to Grow Your Email List? Play It Safe, Smart and Slower
By David Fowler · 14 years ago
Greetings, my fellow email marketers, and welcome to another round of "You Bet Your Email Life!" In this episode, contestants answer the perennial question: "What's the best way to grow my email database before the ...
7 Fixes for Terrible Email Subject Lines
By Wendy Roth · 14 years ago
Think fast: How much time did you spend on the subject line of your last email marketing campaign? This critical element too often is the last thing you consider before hitting "send." Yet, it's the ...
Email, Social and Mobile - An Opportunity to Maximize your Message
By Erick Mott · 14 years ago
The online marketing space has evolved, and social media and mobile channels present the opportunity for more personal engagement to exist between people and brands. Marketers need to think beyond a batch-and-blast email marketing mentality ...
Your Prospects Want You to Integrate Your CRM & Email Marketing Too
By Suzy Mckee · 14 years ago
While a prospect may not use those exact words, they don’t care whether your company’s marketing and sales organizations are in sync or not. What they do care about is receiving too many unnecessary, non-targeted, ...