The power of personal choice: Why Facebook email is a good thing
Business → Marketing & Advertising
- Author Kieran Cooper
- Published January 28, 2011
- Word count 566
I am doubtless a sad geek for saying this, but one of the innovations of the past decades that I love most is Caller Line Indentity - the technology that allows phones to display the number of the person who is calling. I still enjoy freaking out some of my older friends by answering with their name when they call, but what I love most is the way that I can screen my calls and decide whether or not I want to speak to someone. And when callers withhold their number I rarely take the call because I’m pretty sure it’s going to be a junk call.
It’s really the ultimate permission-based system. I decide which calls I want to take, and those decisions are not at all consistent - don’t tell anyone, but there definitely have been times when I’ve ignored a call from a friend who I knew I just didn't have time to speak to if they rang at a bad moment.
I’m sure that there are some people - be they friends, work contacts or telemarketers - who get angry that I won’t take their calls. I might represent a missed opportunity for a fundraiser to make their target, or I might be missing out on whatever latest upgrade my phone company is trying to sell me - but to be honest, I don’t care. I want to have control over my incoming communications and above all, I want to pick and choose who I speak to.
So I was personally quite excited by Facebook’s recent announcement that they are launching an email system that will be prioritized for communication between "friends", while users will be able to control what "other" messages (i.e. newsletters, promotional opt-ins, etc.) they want designated to their main inbox folder. For one, I will be able to ensure that I’m only receiving email messages from people I know. And the integration of a mechanism for sending long messages to people outside my network that they don’t have to reply to in real time - i.e. email - into the mix of ways I can already communicate using Facebook is very appealing.
You may, of course, think this is a rather strange attitude for an email marketer to be taking. I’ve heard people saying that if Facebook gets its way then the email marketing business will be destroyed because we'll no longer be able to email people whenever we want to, even if they ticked a box to say they would like to hear from us.
But I think anything that underlines email’s original purpose in life - as a means of sending messages from one human to another - can only be a good thing. We don’t want it to go the way of the postal service where it now seems hardly worth checking the mailbox because you know it’s only going to be filled with bills or marketing material.
While we don’t yet know the full details of Facebook’s innovations, I can’t wait to hear more and to start tweaking my settings to take advantage of them. At the moment I can’t imagine a day when I won’t be using email, but I’m also open to the suggestion that it might yet happen!
Kieran Cooper is senior account manager for Lyris' UK office. Located in London, he is responsible for account management, implementation and support of Lyris online and email marketing solutions. To learn more about Lyris solutions and services, visit http://www.lyris.com.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment