Author's articles
Tell Your Full Story When Advertising a Small Business
By Scott Bywater · 15 years ago
No one, except your potential customers, can tell you whether the ad will work or not.
You must tell your full story. Think of it this way. If you got into your ideal prospect's office ...
Questions to Ask Before Writing Your Ads
By Scott Bywater · 15 years ago
It's time to research what's going to be of interest to the specific person that you are selling your products and services to - your prospective customer.
Let me set one thing straight. There is ...
The Best Way to Advertise a Small Business (Step-By-Step)
By Scott Bywater · 15 years ago
Let's look at how you should structure your advertisement so it effectively SELLS!
Here is a simple little formula that you can use right now to blow your responses off the charts. This will give ...
Why Working on Your Weaknesses is Just Plain Dumb
By Scott Bywater · 15 years ago
Have you ever been told you should work on your weaknesses because you already know your strengths? Well, today I'm going to offer you some contradictory advice.
I'm going to tell you to work on ...
Taking Away the "It's Too Hard" Objection
By Scott Bywater · 15 years ago
Not last weekend, but the weekend before I popped into the local supermarket after taking my baby boy for a swim and saw a sign which read...
If You Can Vacuum, You Can Rug Doctor ...
My Trip to the Dentist
By Scott Bywater · 15 years ago
Last week, I went to the dentist for the second stage of root canal therapy. Any guesses as to what emotions I was experiencing?
Let me give you a hint: It wasn't love and pleasure. ...
How to Have Creative Ideas
By Scott Bywater · 15 years ago
I've been working from home the last couple of days, and simply had to go and have a coffee to let my hair loose.
So I grabbed a copy of Edward De Bono's book "how ...
How to Foster More Loyalty From Your Customers
By Scott Bywater · 15 years ago
Did you know the first coffee break on the moon, occurred at 7:27 pm, July 20, 1969?
I know this because I am inside a Gloria Jeans Coffee Shop right now and read it on ...
3 Opening Strategies to Get You Out of the Gates
By Scott Bywater · 15 years ago
Here are 3 opening strategies to get you running out of the gates at full speed when you create your ad or sales letter.
Opening Strategy #1: Use the magic of questions
This is a ...
Go Fishing With the Right Bait
By Scott Bywater · 15 years ago
If you go fishing with the kind of bait that is likely to catch whiting or bream, would you expect to catch a marlin?
Of course not.
But that's exactly what we as business owners ...