Author's articles

Eight Fundamentals of Lasting Business Relationships
By Len D'innocenzo · 13 years ago
In this day and age, everyone sells. From the receptionist who answers the telephone to the accounting clerk who deals with a client’s billing inquiry, everyone sells. It is vitally important for each person to ...
Five Critical Steps to Be Customer Focused
By Len D'innocenzo · 13 years ago
In today’s highly technical and fast paced world one piece of advice is very true – listen to the customer. Unfortunately, selling complex technical products or solutions (or anything else), causes most salespeople to focus ...
Five Tips to Always Avoid in Sales – Words You Use Are Important
By Len D'innocenzo · 13 years ago
Prospects and customers alike will judge you by the words you use when you speak. E-mail, instant messaging, tweeting and text messaging have reduced our vocabulary to slightly above a second grade level. Don’t fall ...