Author's articles

Me and My Menopause
By Rivka R Meyer · 10 months ago
Surgical menopause can be a daunting prospect and many of the experiences shared online are negative. Here’s my own more encouraging story of how I managed surgical menopause successfully. “Will I still be me?” Sitting ...
Why Advertisers Should Sweat The Small Stuff
By Rivka R Meyer · 10 months ago
'Don’t sweat the small stuff' is good advice in many instances, but not necessarily in marketing. Keeping your focus on the small things frequently makes your advertising more effective. This is especially the case if ...
3 Reasons Your Small Business Needs A Copywriter or Editor
By Rivka R Meyer · 11 months ago
Small businesses owners have to consider where their money is best spent. They might be tempted to do most of the administration themselves, from formal letter writing to composing company leaflets. Here's why it's a ...
4 Common Print Advertising Mistakes
By Rivka R Meyer · 11 months ago
There’s more to advertising than just letting people know you’re offering a product or service and there are right and wrong ways of creating print ads. Advert design matters. If you want your newspaper or ...