3 Reasons Your Small Business Needs A Copywriter or Editor
- Author Rivka R Meyer
- Published July 15, 2021
- Word count 449
Small businesses owners have to consider where their money is best spent. They might be tempted to do most of the administration themselves, from formal letter writing to composing company leaflets. Here's why it's a better idea for your business to use a professional copywriter or editor.
- A copywriter or editor has the word skills to frame your message for maximum impact.
You may be sending a formal letter to a customer who hasn’t settled his account, or a tenant who hasn’t paid their rent. It might be a marketing mailing. It could be grant application or an appeal to the bank to increase your overdraft. Whatever you’re writing, there’s always a desired outcome and choosing the right words can increase your chances of achieving that outcome. A copywriter or editor can take the basic message you’ve written and re-package it for a more powerful punch.
- They can enhance your company’s credibility by giving your communications the professional touch.
Company brochures, mailings, adverts and even professional emails contribute to the public’s image of your company. If the text is amateurish, it will affect the way your potential clients/customers and suppliers perceive your business. You don’t want to look like you’re a child with a lemonade stand. You want your business to be taken seriously. But don’t worry if you don’t want to be too formal. A good copywriter or editor can combine informality with professional if that’s your aim.
- It avoids written communications going out that have typos or grammar and punctuation errors.
Lots of people think it’s not a big deal if there’s a little error, but that’s not true. You might be experts in a particular market, but you will be judged by the standard of the communications you put out. Unfair but true. Many years ago, I was sorting through piles of job applications for the company where I worked. One of the CVs we received had a typo in the person’s name at the top. Needless to say, I did not put that applicant down for interview. My view was that someone who didn’t even notice their own name typed wrong on a job application was hardly likely to be meticulous about their work. Maybe I was wrong. Maybe she was a superb worker. But that typo destroyed her chances. An editor or proofreader can prevent that happening to you.
The good news is you don't have to hire your own copywriter. There are plenty of freelancers who can help you as and when you need their services. You'll get all the benefits at a minimal cost.
I'm a freelance editor and copywriter available to assist small businesses with their writing needs - from a single letter to a marketing campaign. You can contact me via my website at www.abetterword.co.uk and read more of my blog posts at https://www.abetterword.co.uk/blog-2/.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- New Port Richey Fl: Navy Vet found dead in Walk in Freezer.
- Golden Roots: How Turmeric Became the World’s Most Powerful Natural Healer.
- “Greta Gerwig and the Rise of Women Behind the Camera in Hollywood.”
- “The Crown of Cinema: From Citizen Kane to The Godfather.”
- The Miracle of Mother’s Milk: Unveiling the Lifelong Benefits of Breastfeeding.
- The Evolution of James Bond: Six Decades of Cinema’s Most Enduring Spy.
- Pumpkin Spice, But Make It Office-Friendly: A Beginner’s Halloween Makeup You Can Wear to Work
- The Man Behind the Cape: The Life and Tragic Fall of George Reeves.
- Is Learning to Drive in an Automatic Car Easier? — Expert Answers from Autogear Driving School Glasgow
- Nature’s First Superfood: Why Breast Milk Is the Ultimate Nourishment for Your Baby.
- Decorating the Humble Ranch House This Holiday Season with Vintage Carved Wood Furniture
- Personalized Carved Wood Doors: Your Gateway to Resort-Style Living at Home
- Cozy Neutrals and Natural Textures: Creating Your Deep, Lived-In Sanctuary
- Home for the Holidays: Creating Wholesome Spaces with Vintage Furniture and Antique Carved Doors
- Beyond the Buzzword: Understanding the Difference Between Ketosis and the Ketogenic Diet.
- The 24-290 mm Paradox: Why a 12× Zoom from 2001 Still Outresolves Today’s 8K Sensors
- The Power of Ketosis: Unlocking Your Body’s Hidden Energy Source.
- Navy Veteran With Dementia Found Dead in Assisted Living Freezer!
- Fueling the Future: Why Ketosis Is the Key to Lasting Energy and Metabolic Health.
- The Genetic Stew
- Common challenges in IT modernization
- Naka Solutions Reviews: Innovation, Quality Service, and Trader Trust
- The Style Upgrade: Why Coretec Floors Outshine Traditional Vinyl
- Ketosis Unlocked: The Science Behind Your Body’s Natural Fat-Burning State.
- Luxury Morocco Shore Excursions: Discover Authentic Beauty in Comfort and Style
- The Silent Disruptor: Understanding How Thyroid Imbalance Affects Your Body.
- Fehmi Lights Inc. & Fehmi Lites Manufacturing Co. – Shaping the Future of Illumination
- Thyroid and Hormone Harmony: The Delicate Balance That Shapes Your Health.
- Discover Morocco with Face Tours: Authentic Journeys Across the Kingdom
- The Thyroid Connection: How This Small Gland Controls Big Changes in Your Body.