3 Reasons Your Small Business Needs A Copywriter or Editor
- Author Rivka R Meyer
- Published July 15, 2021
- Word count 449
Small businesses owners have to consider where their money is best spent. They might be tempted to do most of the administration themselves, from formal letter writing to composing company leaflets. Here's why it's a better idea for your business to use a professional copywriter or editor.
- A copywriter or editor has the word skills to frame your message for maximum impact.
You may be sending a formal letter to a customer who hasn’t settled his account, or a tenant who hasn’t paid their rent. It might be a marketing mailing. It could be grant application or an appeal to the bank to increase your overdraft. Whatever you’re writing, there’s always a desired outcome and choosing the right words can increase your chances of achieving that outcome. A copywriter or editor can take the basic message you’ve written and re-package it for a more powerful punch.
- They can enhance your company’s credibility by giving your communications the professional touch.
Company brochures, mailings, adverts and even professional emails contribute to the public’s image of your company. If the text is amateurish, it will affect the way your potential clients/customers and suppliers perceive your business. You don’t want to look like you’re a child with a lemonade stand. You want your business to be taken seriously. But don’t worry if you don’t want to be too formal. A good copywriter or editor can combine informality with professional if that’s your aim.
- It avoids written communications going out that have typos or grammar and punctuation errors.
Lots of people think it’s not a big deal if there’s a little error, but that’s not true. You might be experts in a particular market, but you will be judged by the standard of the communications you put out. Unfair but true. Many years ago, I was sorting through piles of job applications for the company where I worked. One of the CVs we received had a typo in the person’s name at the top. Needless to say, I did not put that applicant down for interview. My view was that someone who didn’t even notice their own name typed wrong on a job application was hardly likely to be meticulous about their work. Maybe I was wrong. Maybe she was a superb worker. But that typo destroyed her chances. An editor or proofreader can prevent that happening to you.
The good news is you don't have to hire your own copywriter. There are plenty of freelancers who can help you as and when you need their services. You'll get all the benefits at a minimal cost.
I'm a freelance editor and copywriter available to assist small businesses with their writing needs - from a single letter to a marketing campaign. You can contact me via my website at www.abetterword.co.uk and read more of my blog posts at https://www.abetterword.co.uk/blog-2/.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Chilling at Jomtien Beach: A Perfect Day in Pattaya
- 🌴 InterContinental Pattaya Resort: A Luxurious Beachfront Escape
- ✈️ International Airlines Operating to Thailand in Off-Peak Season 2025
- A Personalized Aesthetic: Where Antiques Tell the Story of Your Home
- ✈️ Ultimate Skincare Essentials for Long-Haul Flights: Stay Fresh at 35,000 Feet
- 🌴 Essential Preparations to Make Before Going on Holiday
- Why Traveling Overseas During Off-Peak Seasons Might Be the Smartest Move You'll Make
- Anthony Quinn: The Eternal Outsider Who Became a Legend.
- Off-The-Beaten-Path Experiences and Things to Explore in Rural Thailand
- 🌍 20 Different Kinds of Hotels to Experience at Least Once
- Top Things to Do in Pattaya Beach, Thailand: Your Ultimate Travel Guide
- Exploring the Final Frontier: The Legacy of Star Trek and Its Iconic Cast.
- How to deal with losing clients as a freelance web developer?
- Lighting Specialists Ready to Assist You at our Brampton Location
- Telly Savalas: The Cool Rebel Who Redefined Toughness in Hollywood.
- Moody Vibes Only: Statement Pieces
- The King Beyond the Spotlight: Unveiling the True Elvis Presley.
- Where Soul Meets Space: Curating with Character
- Cinematic Titans: Inside the Billion-Dollar Club.
- Attention-Grabbing Dating Profile Headlines for Singles Over 40
- Digital Transformation: How to?
- Jaws: Beneath the Surface — Fear, Fragility, and the Monsters We Carry.
- 🚤 Pattaya Floating Markets & Hotels: The Best of Local Culture & Comfort
- 🏝️ Koh Mai Phai: Bamboo Island Adventures in Thailand's Andaman Sea
- 🏋️♂️ Top Gyms in Pattaya
- 🏝️ Koh Kood, Thailand: An Underrated Island Paradise + Must-Try Tropical Fruits
- 🌴 Exploring Phi Phi Island: What to Do & How to Get There
- 🌴 Things to Do in Pattaya: Water Parks for Kids & Markets for Adults
- ✅ How to Find the Ideal Tour Guide in Thailand
- Essential Thai Phrases Every Tourist Should Know 🇹🇭