What Is Wrong With Email Marketing?
Business → Marketing & Advertising
- Author Peter Dobler
- Published November 4, 2005
- Word count 623
If you are active on the web promoting your products,
affiliate programs or services, you probably sense where
I’m going with the title of my article. We all put a lot of
effort into our internet business. We all have the same
hopes and dreams about where our internet business will go.
Unfortunately we are all depended on too many variables
that have to be just right at the right time.
What is he talking about you might ask. Let’s take a simple
example. Listening to self declared gurus of internet
marketing they all tell you the same thing. “You have to
build your list”, by that they mean your email list.
After following this advice and spending hundreds of
dollars in opt-in email leads and maintaining a list of
over 5000 subscribers I was pretty convinced that success
is just around the corner.
This is as far away from the truth as human possible. I’m
running a newsletter delivered daily and I send additional
sales letters to pitch some of my affiliate products. I
track every email with ad tracking and click through
analysis.
Guess what? Nothing! Sending daily emails and sometimes an
additional sales letter would trigger something, at least a
wave of cancellations, don’t you agree? Well, my conclusion
of this mess is that over 90% of the emails never passed
the SPAM filters.
This is devastating. As you know most people sing up for
newsletters through their free email accounts. The few who
use their regular email address unsubscribe within a few
days.
Don’t get me wrong, newsletters are great and if done right
they can help you to promote your business. I believe the
key is that your newsletter needs to be unique and very
narrow focused on a niche target.
Going back to the email leads issue. Buying email leads
from email harvesters it is a waste of money. Even if they
are double or triple opt-in leads. Promoting a copied
newsletter is a waste of money. Why bother to promote
something that is already promoted hundreds of times?
If you are targeting the people who are looking to make
money online, your target audience is pretty narrow and
they probably have already subscriptions to one or another
form of marketing newsletter.
I’m actually shifting my focus completely and put a
newsletter together to help people to get started with real
estate investments, especially Florida real estate. As you
can see this is a very narrow target audience. If I get a
couple of hundred subscribers I will be happy. If you’re
interested send an email to
mailto:suncoastrenttoown@getresponse.com I will let you
know when the newsletter will be available.
The bottom line of my story is, don’t advertise to the
advertiser. You just waste your time and money. That’s the
main reason why people getting frustrated with their
internet business and simply quit. This is like car dealers
advertise solely to other car dealers. What do you think
will happen?
I know what you are thinking. What happened to him? Didn't
he tell us in his article "Where's the Traffic?" that email
lists are the cure to non-visited websites? Yes, that's
true. I still believe that autoresponders are good business
practice to communicate with your customers. I just didn't
see the value of buying email leads. Yes, I changed my
opinion, which is plain human nature and happens to all of
us.
I hope this made you think a little bit and if you can turn
your business into the profitable margins based on my
little advice please let me know. I’m eager to hear if
somebody actually is listening to what I have to say.
Peter Dobler is a 20+ year veteran in the IT business. He
is an active Real Estate Investor and a successful Internet
business owner.
Learn more about the concept of residual income at
http://www.fl-home-biz.com or send a blank email to
mailto:pdobler@getresponse.com
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