So who is Mike Dillard and what does he represent to the MLM and internet marketing industries? This article presents an unbiased look at Mike Dillard and his approach to marketing.

Mike claims to have gone from waiting tables to making up to $354,000 in as little as 7 days by the age of 28. He states that he discovered the proper use of positioning, and "sellucation", his term for the art of self-selling through education. He says that this was possible by using the techniques that he teaches in his book, "Magnetic Sponsoring." In the book Mike teaches you, the network marketer, how to apply the proper marketing strategies that will develop you into a magnetic sponsor.

Today Mike spends his time and efforts teaching network marketers the proper strategies of marketing and magnetic sponsoring through seminars and speaking engagements. He also serves as a marketing consultant to industry leaders.

In "Magnetic Sponsoring," Mike teaches the strategy of the ABC business model. Mike shows you ways how to implement the business model in your online marketing or MLM business to generate positive cash flow and massive growth.

"Magnetic Sponsoring" brings a fresh, high energy approach to network marketing. The term "sellucation", coined by Mike, is enveloped throughout his course. Educating your prospects and applying the franchise business model presented in the manual is essential for network marketers to become magnetic sponsors.

Anyone running and MLM or internet business knows that you must have a lead generation program to obtain prospects. To reach this goal you have to generate prospects by purchasing leads and or advertising. "Magnetic Sponsoring" presents ways to generate prospects for your business if you are on a limited budget. No one wants to put themselves out of business by utilizing an advertising budget that will run them into the ground. Mike claims to have ways to avoid this in his book.

Mike Dillard has subsequently produced a follow up e-book with 13 special reports on magnetic sponsoring. These are given to you as a bonus for purchasing the book.

In a manual like "Magnetic Sponsoring", the information has to be generic and serve as a guide designed to help even the newest network marketer to become a magnetic sponsor. Because of this, "Magnetic Sponsoring" is a very generic version of network marketing techniques. The real lesson for anyone reading a manual such as this is that the individual has to apply the information presented. While Mike's information may be an informative guide, it is still the responsibility of the marketer to get out there and put the techniques to work.