Rare MLM Company Longaberger Review
Business → Marketing & Advertising
- Author Jon Koh
- Published June 13, 2010
- Word count 765
Longaberger is a very unique network marketing Company selling handcrafted basket and specialty pottery dinnerware.
The rich history of this family business began with Dave Longaberger's Father, J.W. Longaberger when he took a job with the Dreseden Basket Factory in 1919, where he learned the fine art of crafting basket bottoms and weaving baskets tight and precise, which eventually became the trademark for Longaberger’s basket.
To honor his father, Dave founded the J.W. Handwoven Baskets in 1976. He even bought the old woolen mill that his mother worked in when he was a child to use as the factory for his business. He started selling these handwoven basket to the retail shops. However two years later, he found that home show was a much more effective way of selling these baskets, in which a consultant would be able demonstrate and describe the craftsmanship of each basket, from these parties, consultant usually arrange for more parties from the guest of their referrals. Hence the direct sales organization of Longaberger baskets was born.
Despite only a few people believe in his business venture, Dave continue his commitment and succeeded. Longaberger has now more than 45,000 consultants in North America striving to realise their dreams.
The company had continued to stay true to their original mission statement, "To Stimulate a Better Quality of Life".
Dave’s daughter Tami joined the business in 1984 and proved herself to be an excellent leader and was later appointed president of Longaberger. Since then she had helped to extend the company product range to include other home lifestyle products such as Pottery, colorful fabrics accessories, wrought iron pieces, liners and protectors for their baskets.
Longaberger also works quite differently from other MLM companies. After signing up on their website, you will receive a call from a consultant near your area and help to training you to hold home shows. The training mostly involves learning the product line and its unique qualities along with its history.
As a consultant you will be able to receive free or 25% discount on Longaberger baskets and other products according to your sales volume. You also get to earn commission through the Home Show experience.
The basic cost to get started as a member is $49. If you want to have everything you need to start your business, you can go for the Business Basics Kit at $159. To get a complete inventory of their product range, you can opt for the Business Builder Kit at $399. From there you will determine your own level of success based on the time and effort you invest in your own Longaberger home based business.
If you are interested to sell these products and make a part time income, then you might consider speaking to the company or find a local consultant. Understand the marketing plan, how much you can earn and if you are required to stock inventory or product every month.
Rather if you are really serious to build it to replace your full time income, you should include some cutting edge online strategy to build a solid business. The following is a 3 steps proven strategy which many industry leaders have used:
- Personal Branding – Be a leader and provide value to the online community, this way your prospects will trust you and find value in associating with you. First you must open yourself to the community and make your presence seen in all common places, where they can learn about you and getting to know you.
People perform business with other people and not with any business opportunities or products, this is the main reason why you need to promote yourself and build a relationship with your prospects.
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Online Training Resource – You will need these resources to update you on the latest strategies and methods that are working for the top earners. This will add value to you as the leader and personal branding. These resources will also teach you how to market online and provides you with the education you need to succeed in the network marketing industry. From these resources, you will be able to generate endless leads to explode your business.
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Automated Marketing System – This is the most important strategy that you must employ to do succedd in the online marketing industry. This system will help provide you with the platform to build your landing page and sales funnel, converting your leads and prospect into cash flow for your business.
If you are keen to find a complete automated system that includes all the above strategy, I would strongly encourage you to access this immediately by visiting the link below.
Check out my Longaberger Automated Marketing System....
Jon Koh is an Online Marketer Specializing in Attraction Marketing and knows how to help you Generate Endless Leads and Cashflow for your Home Business. Visit Longaberger Review and Strategy and he will show you how.
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