The responsibilities and job of a marketing manager are very crucial for a company. Marketing managers generally manage and coordinate all advertising and marketing activities to conform to the organization’s goals and objectives. A good marketing manager can effectively manage all these responsibilities including promotional activities. He requires specific competencies to perform his function successfully whatever industry he belongs. This is a sole reason why hiring managers are very strict in choosing a candidate for this position.

After you surpass the first interview, it is important that you are prepared for the next step. The second interview is normally more intense than the initial interview. It is more particular and it includes more specific questions. The second interview questions for marketing manager will search the core skills and competencies required by an efficient marketing manager. The questions will generally vary based on the job type, the employer, and the interviewer. Yet, irrespective of the organization and the industry, these interview questions are commonly asked.

· State an example of a marketing brief that you built from your previous employers.

· Tell me about the time when you had to coordinate and manage diverse people to achieve your objective.

· Give me an instance of how you effectively managed and still completed a marketing project with a tight budget.

· What is your thought on Consumer Protection Regulations and will it affect your work?

· How can you persuade a customer that your product is much better than the other brand?

· Describe to me your sales and marketing technique. What do you think is the success rate of your technique?

· What steps are you prepared to take in order to nurture commercial awareness?

· Tell me a situation where in you have to transmit complex information. What method did you take? What was the outcome?

· Describe a situation in which a course of action needs to be innovative?

· What do you think are the greatest challenges of a marketing manager in today’s era?

· Do you know any online marketing tools? Did you have an experience in which you successfully execute these tools?

· Did you ever use your skills to convince your manager or colleagues to accept your recommendation?

· On your judgment, what are the factors that can mold consumer behavior?

· Did you have a campaign that is not successful enough as you had planned out?

· If you are a brand of car, what brand would you be and why?

· Do you know something about our company? If so, what would you recommend to change? Why?

· Give an example where in you showed your strengths or weaknesses. What did you learn from this experience?

· What is the biggest mistake you ever made?

· What specific goal has been demanding for you to achieve?

· What are you standards for doing a good job? How do you rate them?

· How did you change and grow up as a person?

· What do you think are the biggest challenges you will face in this specific job or in this company?

· What are the elements that you think are essential to the success of a project?

· How do you motivate and influence people? Can you give situations as proof?

· How do you set and plan a budget for a marketing project?