In marketing, catalog printing is the one of the best tools to promote products and services. However, you cannot just print catalogs and let them do all the marketing work. You have to have a plan in using them effectively. You need to know the best moves to make when using catalog printing for marketing.

Luckily for you, I know a few great moves that can be useful for your marketing catalogs. Just read the list below and you will see a lot of great techniques that should help you increase the effectiveness of your color catalogs. Just read on and pay attention.

• Use many different catalogs – Now, I cannot stress this enough. One of the best moves to do when you plan on using full color catalog printing for marketing is to use many different types of catalogs. That is right! Do not just use one catalog booklet. Try to print different color catalogs in different sizes and configurations.

Try to print small catalogs for giveaways, standard catalogs for use in your shop, mailing catalogs for direct mail marketing and even feature catalogs for special products/promotions or holidays. These different types of catalogs can broaden your marketing reach and make sure that your catalogs can indeed reach those important customers wherever they are.

• Mail your color catalogs – This has been touched on above, but it is worth emphasizing. One great move when using color catalogs for marketing is to mail your catalogs. Direct mail marketing is very easy to do these days with free mailing lists and commercial mailing services already available to almost anyone.

By mailing your color catalogs to a specific target market, it is possible to focus your marketing campaign and maximize your efforts in promotions. Your catalogs will arrive to the doorstep of the people who will probably respond to your catalogs better than most at a fraction of the cost of other promotional mediums. So think about mailing your color catalogs.

• Give away catalogs locally – Another great move to distribute your marketing catalogs is to give them away locally. I do not mean just handing them out on the street. I mean going through your neighbourhood, city or town and just giving your catalogs away at public places like parks, coffee shops, bars and the mall. You may even want to put your catalogs at bus stops, train stations and other transportation nodes and hubs. This will take a lot of footwork but you will be able to easily increase your local market’s awareness of your company and its products. Within days, you should be able to see the results in increased attention for your business and your products.

So what are you waiting for? Why don’t you try some of these great marketing moves using catalog printing? They may sound simple, but trust me they will make your catalog printing worth the time and money. Good Luck!