A common question small to medium sized business owners ask is "how do i design the best print ads for my business?" Well, here is the solution. The following are a few of the best processes you can employ for designing your own print ads.

Getting your name out there - Through the years we have been absolutely astounded by how many people who have said to us that advertising and marketing is mostly a long-standing approach! Their grounds being, that if I merely carry on doing the work long enough my name will get out there, so when folks eventually desire my product then they will get it from us. If you think like this you are an advertisers dream. Almost any newspaper or publication would die to have more people like you that continue running your advert inspite of the result and never change it. It means more money for them whilst doing much less work for you, outstanding!

It is far more crucial that you promote your message than be troubled by the length of the headline; thirteen word headlines get nearly as much readership as two-word head lines. Place news within the headline; The news could be an improvement of an older product, the announcement of something new, or a different way to work with an older item. Folks are continuously in search of something new. For no reason ever utilize headlines that are complicated, confusing or incomplete in their meaning. You are opposing an average of 340 different head lines in a newspaper or magazine. Many folks are simply too busy and read too quickly to make out what you're attempting to say. They'll simply move on.

The best print ads always have a clearly defined goal. Is it to get people to; try you out, buy from you, call you, make a consultation? No matter what it is, jot it down and remember . . . only ever "sell" one thing at any given time. If all you need is to get an appointment or to have the person to come in, then don’t try to sell the service or product at the same time. This will just confuse the prospective purchaser.

If you want to find fresh clients, by far the best (and lowest priced) strategy is to give a sample of the service or product. What I'm saying is, take the money you'd probably have used on extravagant advertising and give it to your best prospects (the players) by means of a test or trial run of the product. Hence a restaurant can offer a Free Main Course or an open $5, $10 or $20 voucher. A clothing store can offer a free tank top. A new car dealer can offer a free dinner with any test drive. Another way to acquire new customers is to create an information Product like a "FREE Report" which you could market or giveaway. Make something which positions you as the expert and educates the buyer about exactly why they need to purchase from you. (Warning: Target your free sample only on the players) You can easily test this particular principle if you keep track of the results from your various marketing methods.

The more details you present inside your ads, the more you will sell. In most cases, two minute Television advertisement will out-sell a thirty second commercial. And a thirty minute infomercial out-sells both again. Remember your adverts are focused at the ‘players’. These are the people who really want what you are providing and also have the money to purchase it. They're going to read your advertisements (or watch them) if whatever you express is intriguing and strongly related them. Some of the most famous extended - copy adverts include . . . 6,450 words for Merrill Lynch Stockbrokers. One insertion inside the newspapers produced 10,000 results from interested traders. 5 pages of textual content for marketing Zchlitz beer. Within a month or two Schlitz beer went from 5th in revenues to first. Six-hundred word ad for Puerto Rico by David Ogilvy got 14,000 readers to send in a voucher. Dozens constructed industrial facilities in Puerto Rico as the outcome. Eight hundred word advert for Mercedes Benz headlined "You give up things when you choose the Mercedes Benz 230S. Items like rattles, corrosion and shabby workmanship" This advert increased sales from 10,000 vehicles annually to 40,000 yearly within the U.S.A. A copy-rich Yellow Pages advert got a $40,000 per month boost for the manager of a video repair shop the moment the Yellow Pages became available. What more can I say? Other than Demtel created a $50 million dollar a year organization almost in a single day utilizing their 2 minute adverts. And I really could provide you with dozens more good examples. Bear in mind this particular statement . . . "The more you tell - the more you’ll sell." This is the absolute truth with regard to marketing just about anything. And when you test and monitor your ads you will quickly find out it’s true. This is also typically something 99% of the ad agencies and individuals that offer advertising and marketing have no idea about. As a result, if you want to make some real cash . . . Don’t listen to them. Test it out for yourself instead.

Never ever run any kind of ad without monitoring your response. To put it differently, if it doesn’t sell your products do away with it. Fast!! 99% of advertising companies, magazine and radio sales team members don't like the thought of monitoring. Their suggestion is "Repetition will be the key to success!!" The only problem is, they're referring to . . . Their own success - Not yours Considering that they receives a commission through the quantity of advertisements you set, it’s not always in their best interest to show you how to halve how much advertising you do and double the performance. And that’s exactly what can be done. As soon as you get an ad, sales message or marketing strategy that works well - keep doing it. Remember, the market place is consistently changing. You may get fed up with seeing the same old ads however your new and existing prospects will not. Remember at least 100,000 new people are given birth to annually in Australia and 100,000 (approximately) pass on. If it’s functioning do not alter it!! If your advertisement sold baby apparel to completely new mothers this season, it’ll quite possibly do the job equally well with new mums next year!!

Never try to be inventive or original. Gorgeous ads really don't sell products. The most appealing (to observe) and imaginative adverts seldom make consumers choose the products and services they are meant to be selling. The ads that win prizes for the marketing and advertising firms that develop them pretty much never secure gross sales awards for the customers!! During a survey of ads that won a "Clio" prize. (The marketing sectors highest acknowledgement) it was found that the companies that claimed four of the Clios lost the clients business . . . An additional customer refused to even run his advertisement and . . . of 80 TV classics chosen by Clio, thirty six of the businesses concerned had either sacked the agency or had gone broke. Not a real great track record, is it? The truth is, the owner of one of the biggest direct response marketing firms once said to a client . . . "Do you like creativity and appearance? Or do you want to see the darned sales and profits graph going up?? Because you sure as heck ain’t going to get them both!" I guess the point I'm making, is don’t be creative for the sake of being creative. Finding a new angle for a proven sales strategy is okay, but only as long as it works as good as the last one. Make your product sales graph be the judge.

Branding…The Current Buzz Phrase - What exactly is branding? All too often the business owners I communicate with worry way too much about the overall look of their custom logo, street signs and whatever else might "look good". This a critical error because your branding Isn't a graphic or business logo. Before you decide to brand yourself make sure you develop a solid reputation or name. It is important to understand that branding is an advanced marketing and advertising process and mustn't be mistaken for income generated advertising. There is no established direct relationship between brand recognition and greater revenue! For everybody who is investing your hard-earned revenue directly into branding expecting to increase your sales, you're hurling your cash straight down the toilet. There are lots of things that sell, but branding isn't one of them. Nike, Mercedes and Coca-Cola focus intensely on branding, however these organizations realize that this will not directly boost their gross sales; it's done for other reasons. Concentrate first of all on delivering the best possible product and service and replicate this technique so that it becomes consistent within your business...it really is that simple!

Alert: Do not Check with Pals & Co-workers For Guidance! I see proof of this popular advertising sin just about each week. Here is precisely why this can be a bad idea. The folks to whom you're showing the advertisement typically are not your target audience. I repeat, these folks who you are asking for their particular judgment; Are not YOUR TARGET MARKET!