Will Long Island companies come out ahead when the economy turns around? In the early 1990's, Long Island lost over 100,000 jobs. Long Island recovered faster and more completely from that economic downturn than most other parts of the country. By 2000 Long Island had replaced almost all of the jobs lost. Economists called it the Long Island Miracle. Long Island has an amazing ability to adapt to fluctuating economic conditions that affect everyone and every business.

Today we are facing not just another economic recession, but a significant change in our communities. It's clear we are in the middle of a decade's long period of change that will leave Long Island very different than your grandfather's Long Island. The population is aging, younger people are leaving, and global economic forces are affecting the way our business can grow. For decades Long Island was the model of suburban communities around the country. This is on the way to becoming something different from what it was in the past.

Long Island is still a great place to live. People continue to move here; millions would love to live here. But we have problems, taxes are very high, energy costs are high, and we continue to lose younger people, which will only make our tax base shrink, driving taxes and energy costs even higher.

Money is tight for everyone, small businesses especially. The first reaction for many Long Island companies is to cut back on advertising. Unfortunately, these businesses which stop spending on advertising, fall out of sight going from slow sales to no sales, fast. It is a very risky move many Long Island companies may not recover from. Rather than eliminating your advertising in a recession, cut the fat from your ad campaigns, and focus on advertising that brings the highest ROI. Research shows companies that advertise during a recession reap the rewards long after the recession is over.

Long Island SEO offers businesses a way to send highly targeted traffic to their websites which get more conversions. Unlike typical advertising campaigns which lack the ability to track results, Long Island SEO campaigns such as Link Building, PPC Pay Per Click, Email, and Social Media can all be tracked, tested, and analyzed with reports to show performance.