Marketing is a huge part of any business. Marketing is also integral to websites and getting traffic to them. Lots of business owners get someone to set up their website with their contact information, what people need to know about their business and how to contact them, then don’t touch it for 4 years. This is no way to have a helpful website. What is the use of a website if you can’t reach your customers with it, or if they don’t ever go to it to find out what they need? The benefits of your product aren’t going to do it all alone. You must begin by understanding your customer and their needs.

When you figure out who your target customer is, you have to think about what problems they face that your product or service will solve. Web marketing begins with providing answers for people. Don’t be generic. Connect to their emotions. You need to find out what makes your customers tick. What is it that moves them? Why are they coming to you instead of your competition? Write up a bio and imagine yourself as that person and what will they gain from your site?

Web marketing about your benefits is the obvious part. Write down each benefit, and then the advantage of having each of those benefits. A good example is found in a warranty protection plan for appliances. The benefit might be that your appliance is covered. The benefit is that the homeowner doesn’t have to put their family at financial risk. Get personal about it. This is what sells. Facts and figures rarely sell, but advantages that affect real people do. This is where your home run lies. Make sure you don’t miss it. If you are selling tickets to a baseball game, you are not selling stadium seats and hot dogs, you are selling a family memory that lasts a lifetime.

Knowing your audience is a huge factor. If you are selling computer parts, you might not want to appeal to emotions in that type of case. However, knowing your customers makes all the difference. If they just want a place they can count on for the parts they need, appeal to that. You would say something like "parts in stock" and "fast custom ordering". Be truthful always, of course. Use your website as a web marketing arm. It is your window into the world of the internet if you are supplying helpful, dynamic, optimized information.