Internet lead generation is relatively novel approach to a conventional method of attracting new business with targeted customers or clients - however, it swaps the usual venue of the trade show with the generation of leads through various available Internet means. A business owner can save much time and effort in using the universally accessible medium of the Net to gain valuable customer information, such as the possible leads full name, physical home address, business address, e-mail address, phone numbers, and a myriad of other details that may be used by large companies, or even start-up businesses that can benefit from home based business leads to create or grow a list of new clients.

For example, home business leads may be acquired by the start-up company or small business through the means employed by Internet lead generation specialists, which may develop partnerships between a central company's website and other related sites as venues to aid in the promotion or advertising of the business product or service offerings. After a user stumbles across or goes to the collaborating websites or the central website itself, he or she may be asked to enter his or her aforementioned contact details, personal information, demographics, and so on. This information may then be verified by the central business or third-party authenticating services to determine compatibility with the main business or company's services and products. These matches may also be sent to other providers if the main company does not prove to be compatible with the user given the obtained information.

Internet lead generation is not a groundbreaking concept, however, is simply a new twist on an old marketing practice that has withstood the test of time due to its reliability and efficiency in providing a business with new leads that may turn into prospects, and prospects that can result into sales, thus giving the company or business a better likelihood of more customers and more revenue. This kind of lead generating concept makes use of the profitable and successful returns of endeavors that employ the universally accessible nature of the medium of the Net, which allows any business or company to reach users or potential clients it was heretofore unable to reach, even without the exorbitant sums necessitated by the global advertising practices utilized by corporations and other big businesses.

Internet lead generation for both large and small businesses can benefit from a targeted list of leads or prospects, as the ability of a company to communicate with more people who are interested in the services or products a business has to offer can help generate more revenue on demand.