Press release is a type of news that communicates an announcement to the customers. Business often use press release to promote their products or services. It is cheap and affordable compare with media advertising. Media advertising has a limited audience. With press release, your products will be made known to the people around the world through the internet. If you want to attract referral customers, your press release must be written in a convincing way.

The headlines must briefly summarize the news. The leading paragraph is the most important paragraph in the press release/ It must answer the five Ws questions including what, where, why, who, and when. The remaining paragraphs will describe the news in details.

The press release must not contain grammar error. To avoid grammar error, you should proofread the press release before submitting to the directories. If you cannot write well, you can hire a copywriter to help you write the press release. Some SEO companies offer press release writing and submission package. Before hiring a SEO company, make sure you read customer reviews to determine if they can meet your standards.

Your press release news should be interesting so that people will want to read it. You should avoid promotional words or exaggerative words in the press release. If the customer realizes that your main purpose is to sell them the product, they won’t bother to read the press release anymore. Instead, your news should offer benefits for the public. Your marketing messages should blend well and remain hidden in the news. You can use examples to support the message which you want to convey. You can also use facts in your story so that people will put more trust in you. If the content seems unbelievable, people will considered it as a hoax, which in turn can hurt your credibility.

You should avoid using jargon in the press release. Most of the visitors don’t understand the jargon. When they don’t understand what you are talking about, they will not be interested in the product which you are offering. Therefore, you should write in simple English so that the customers can understand the points which you are saying. The jargon should only be used when talking with the journalist. The journalist publishes news on the same topic so he will be able to understand your jargon.

Your press release will be published between 1 – 3 days after the editor had reviewed it. Each press release directory will have specific requirement for the maximum word count. Before submitting to the press release directory, you should read the submission guidelines to increase the speed of the approval time. When registering for an account at the press release directory, you should use a business email. The business email must be from the business site which you are promoting.

There are a lot of press release directories on the internet. If you don’t want to manually submit to these press release directories, you can hire a SEO company or freelancer to do the job. Before hiring a directory submission service, make sure you performing shopping comparison and read customer reviews so that you will make the right decision.