Creating a brand is not quite as simple as it sounds. When considering the idea of creating a brand, there are a great deal of factors that one must take into consideration in order to attain any success with one's brand. The methodology that's implemented into a brand's creation is one that can make or break it, and it's not uncommon for one to find that the simplest things are what can lead a brand to fail. Branding consistency is one such factor as it is extremely simple in practice yet highly influential in a brand's ability to have any great prosperity.

How does one stay consistent when it comes to branding, one might ask? Well, as aforementioned, it's really quite simple as the key components to having any consistency with branding are quite minute and deal with paying attention to details. These can range from using the same colors to the same company symbols. It would be quite difficult to successfully remember a company brand if it had a different catch phrase (think Geico) or different company name or logo (think McDonald's) each time you came across it.

One may deem that such simple techniques are obvious, and therefore are quite useless to extrapolate upon; however one would be surprised to see just how many brands have failed due to their lack of paying attention to being consistent. Take, for example, IBM pre-mid 1990s. The company had hundreds of different slogans and logos, and was experiencing some success, yet when they switched to just a single slogan and logo in 1995 business boomed. This simple tactical change helped lead IBM to become the third most valuable brand in the world from its former position of 282 the year before. Clearly, one can infer how valuable an asset consistency is when it comes to branding. From simply making sure one's brand is spelled correctly, to slimming down a brand's number of logos; branding consistency is an extremely influential component for a company's success, and that's well worth noting!

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