Can Twitter actually drive customers to your salon...? Well, let's start with what is Twitter. Twitter is a micro-blog platform where you can update friends and family with what is going on in less than 140 characters. However, you can turn Twitter into a savvy marketing tool to stay in touch with your customers too. You can build an online presence and drive traffic to your salon by easy Twitter post and increasing your followers.

So exactly how does Twitter increase your business?

Customer contact is important. Twitter allows you to stay in front of your customers with salon information like special promotions, extra discounts on certain services on specific days or new products that just arrived at the salon. Promote your Twitter page at the salon, on your web page and on online hair forums you might be a member of. Just add your Twitter information on your signature line.

Professional help...! Twitterholic.com is a site that lists the most popular Twitter accounts. Most are celebrities or successful offline business owners. They use Twitter to build rapport with their followers (customers) and supplement their other marketing strategies.

Don't go too far! Too frequent Twitter postings can be annoying. Twitter is supplementary marketing tool. Treat Twitter postings as you would any information that you would add to your website, except you get instant feedback from your followers.

To increase your followers, develop special salon promotions for people that follow your tweets. You can even create contests and giveaways to encourage Twitter followers. Make your tweets count, make them interesting. If you read a great article your customers would enjoy and see value, tweet about it and provide a link.

Twitter marketing can help you accomplish two things. First, generate instant traffic to your website and second, it can help build rapport with your followers.

So either goal or both can be accomplished using Twitter, as long as you have built up your followers. This video has even more ninja ways to market your salon online and increase customers.