Whether you are handing a pen to a new client, giving out holiday gifts to members of the community or offering a child a Frisbee on the way out of your office, quality promotional products give you a way to promote and grow your business. These items, which often contain your contact information and company name, keep your business in the minds of your customers, and also prompt them to discuss your services with others they meet. Any time they use or look at that item, they are momentarily reminded of your business and the service they received.

Promotional products cover a wide range of items. Usually they are useful in design, ensuring that the recipient does, in fact, look at the item again. Often they are office supplies, such as rulers, pens, pencils and erasers. These are items that everyone needs, so few people will turn them down. Sometimes they are fun items, like toys or games, designed to provide children with something to do or prompt continued interaction. Sometimes they are household items, like cups, coasters, mugs, water bottles, bags or other useful items, that people will use on a regular basis. Clothing can also work well to promote your business endeavors, as a hat or t-shirt becomes a walking advertisement for your business the moment the recipient puts it on.

When choosing the items you will use to promote your business, you must think about the needs of your customers. For promotional products to do what they are intended to do, they must be used by the customers who receive them. If the products are thrown into a drawer and forgotten about, they will not work to promote your business.

To make sure that your products are used, choose items that match your customer’s likes, habits and needs. If you work with many families that have small children, toys will work well. If your business caters to elderly individuals, toys will do little good, but mugs or pens may be effective. Also, choose high quality promotional products to ensure that your customers view them as valuable, rather than junk that needs to go in the garbage. With the right promotional items, you will see your reputation grow and expand among your local market.