Within this article I am going to present to you some truths about marketing, with a focus on print ads, that you've almost certainly never read before. An awful lot of this writing is highly delicate and subsequently you would never ever find most of these things written anywhere else.

I'll be quickly outlining for you a trustworthy assortment of my very best copy writing and print ad design tips. These are principles that have already been proven hundreds of thousands of times and keep working to yield very good returns. Irrespective of what you're promoting it is important to remember that you are selling to humans. Your prospects all eat, have hobbies and have difficulties with their children and teenagers, wife or partner. They will most certainly would like to work less, appear to be 10 years younger and also want to shed a bit of extra weight and do more exercise. Quite simply - they're people much like you and I. Human nature will never change. And that's why the guidelines listed below will probably apply now just as they did 10, 24, or even 90 years ago, so here we go.

Promote the results, not the features or technical specs. Can it help you save time, does it help make you more beautiful or healthy, help you save money and so on.

Reduction doesn't sell, cure genuinely does! - Pretty much all tests when it comes to marketing indicate that people will do very little to ward off troubles. On the other hand, they'll do anything in order to stop existing problems. Concentrate on treatments and then your end results will grow.

Offer a reward or something at no cost! Very often you'll make the sale simply because of the bonuses which come with what you are offering. The perfect bonus items are info products like free e-books and audio CD's because they will cost you little to produce and hold a high perceived price. Don't be tight - the stronger the perceived worth of the bonus, the far more you are going to sell.

Try email reply, sms and answer messages - It's been shown that people are more likely to speak to a recorded phone service or e-mail due to the fact it's free and furthermore they don't have to deal with somebody in person. Discount coupons multiply returns! - It has been recently proven that coupons get a significantly better response due to the fact people cut them out and they act as a fabulous reminder to do something.

If you do not have a high quality, personal, organized and well-timed follow-up strategy that strikes your potential customers with your message at least 4 to 8 times, you'll likely be losing money! The bottom-line is this: following up has the potential to boost your revenue radically. Actually, posting several follow-up messages can possibly boost profits by 80-400% or sometimes much more! Here's the typical approach that Salon proprietors take. They will blast out a good offer to their opt-in list and sit by and wait around for the jobs or the telephone to ring. Now, you could possibly have a bit of success. Unfortunately it's only a drop in the ocean when compared to to what you could achieve if you followed up four to eight times. Will that take any work? Short response is Yes! Yet you can easily systemize it and make it automatic. And that is where marketing via email can work for you. Think about an automated follow up process sent straight to your qualified prospects e-mail mailbox. The moment you've set it up, it is going to proceed to be delivered to all your prospective clients who have supplied you with their e mail address. Keep in mind this will work for you 24 hours a day, seven days a week and never ever takes a day off, actually you don't even need any staff for this to function. I've seen a Beauty salon send out three email messages marketing a particular event. After only 5 short minutes of the first email going out the phone began to ring. And this carried on for over a week as prospective clients checked their email messages and replied to the offer. The final result was around twenty thousand dollars in sales created via e-mail marketing. Is your small business doing this?

With any luck these tips will give you some new concepts and prove to you a new way for you to look at and review the overall performance of your print ads. Try to remember, it really is all about the outcome. The only thing that matters in marketing is the result, the bottom line. Sexy, showy, nice-looking, cool and hip don't mean a thing if they don't generate you money.