Choosing an E-Commerce Marketing Strategy

When you start an e-commerce site, you want to do what you can to make it successful. This often involves beginning a marketing strategy but how do you know if a marketing strategy will be successful? How do you know that the time you put into the strategy is going to give you some sort of pay off? That is the risk that comes with owning a business, but there are things you can do to ensure that you have a good marketing plan. It all comes down to choosing the right e-commerce marketing strategy. Roughly half the world's population uses the internet and that means you can not only reach the people in your local area, but the billions online.

1. The first thing you need to do is to have some way to track your success. One of the biggest mistakes that people will make is they will put together a marketing plan, implement it and then never track its success. Many assume that it was successful or not successful but without tracking it, you may not know why it was successful, or why it was not successful. You may find that your products are really popular in Finland, but not in your country, so that shows you to market the same to Finland, and to find a new way to market your product in your home country.

2. When trying to choose a marketing strategy, you should only implement one marketing strategy at a time. One mistake often made is to have too many marketing campaigns going at once. How do you know which was successful and which was not in this case? By implementing only one campaign at a time, you can tell which of your ecommerce marketing campaigns give you the best return on your dollar.

3. Keep testing marketing strategies, even after you have found a successful one. The largest companies in the world know to continue to work at their marketing campaigns and they know that a marketing campaign is not always going to be successful. Hence, the need to change is ever present. Remember, each business is unique and each e-commerce market is different.

4. Get feedback from your customers as well. Ask them how they found out about the e-commerce site and that will give you a good indication on whether or not your e-commerce marketing strategy is working or not.

Kate Wilber also known as "The Marketing Momma" is a full time online business owner specializing in teaching small business owners how to create a website marketing plan. Visit her marketing blog http://www.themarketingmomma.com for more great tips on marketing your small business.