Video Marketing Consultant in Richmond VA

I would like to put a few thoughts out here concerning the most effective way to get your product and message in front of "a hungry crowd"... it's online video marketing for local Richmond VA business. And the hungry crowd? They are on the internet, either on their computer or on their phones.

Never before in history has there been more evidence that a paradigm has already taken place. Even as recently as five years ago, there were some naysayers still saying this internet thing is a fad. Now things are changing so fast that many small Richmond VA business owners can't keep up. The technology is evolving on a monthly, and even weekly and daily basis. So how does a local business owner compete?

The Charles Dickens quote from a Tale of Two Cities goes, "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, ...." In one of the worst economic situations in our lifetime, there has never been a better time to allow small, local businesses to compete with the major brands and their multi-million dollar budgets.

There are tools, readily available, that can help the small business owner get his products and services huge exposure on the major search engines. There are also companies that have focused on this neglected segment of the small business community and provide an affordable web presence for those that don't even have a website.

Once that web presence has been initiated, an effective video marketing campaign can be implemented to distribute your message throughout the internet. Properly done, this technique provides the foundation for ongoing Local positioning on Page One of Google, YouTube, Yahoo, Bing and so many other authority sites. Unlike other forms of advertising, internet marketing can provide immediate and accurate results for what is working and what isn't.

Never before has a business owner had more vehicles to drive new customers (and sales) to his establishment, with trackable results to direct him. With other types of advertising (tv, radio, newspaper, magazines, post cards, fliers, etc.) there hasn't been an accurate means to inform the owner How Many prospects viewed the ad, where and when the visitor lost interest, and what to correct. They could talk about viewership, listeners per a specific drive time, or the circulation of the publication. But not "real-time" stats. The only item that gave any indication of success was a special phone number to dial, or a coupon code. Other than that

they were flying blind....hoping for results. On top of that they were told the ad needed to be seen regularly over time for the positive effects to start trickling in.

With video marketing the video stays circulated and can be seen over and over again, with the owner only paying once. Now, with the technologies that are available, you can check mouse clicks, eye movements, page views, time on specific pages, shopping car drop-out points and a host of other important information that can be tweaked to increase conversion rates.

But how is a business owner supposed to keep up with all these advancements? The simple answer (and the most cost-effective) is to outsource it. Have those companies that specialize in these fields get your company, products and services in front of "that hungry crowd" that is buying consistently, even during difficult times.

Here is what video marketing does so well: It delivers the right message, to the right audience, at the right time, for the right reasons, to get the right results, at the right price.

It is the business owner's dream come true!