Internet marketing, or online advertizing, uses the Internet to market your business to potential and existing customers. The Internet is really just a new medium for conveying information – and Internet marketing refers to how you "advertise" your products and services to an audience of people who will hopefully buy them.

Internet Marketing: The Learning Curve

Just as when the television first arrived on the scene, there is a learning curve with Internet marketing: Companies have to figure out how to best mine the medium for customers. Perfecting your skills in online advertizing is an ongoing process (just as it was with TV…witness the DVR and commercial skipping among viewers). In the Internet marketing world, things are evolving faster than with other media.

Just as on any medium, however, Internet marketing has its own way of working and its own rules. The good news is that, with this particular medium, you can control your own presence. You can control what users see, hear and experience; the users can control when and how they access information… Internet marketing is a win-win for all.

Your Website is the First Step

Internet marketing begins with your website. Content management systems are needed for proper online advertizing– unless, that is, you are not interested in attracting new ones effortlessly through Internet marketing.

Internet marketing is a sales tool. By investing time and energy, online advertizing can work for you day and night to bring in new customers. You will need to be able to change your website in order to tweak your evolving Internet marketing strategy.

Know How People Use the Internet

Knowledge is power. Knowing how people use the Internet is key to building a successful Internet marketing strategy. Most people use a search engine to find what they are looking for. Thus, search engines are vitally important to your online advertizing program.

Google is the most-used search engine, followed distantly by Yahoo and then by a host of others, making Google a great investment for your Internet marketing time, effort, and money.

Marketing Your Website

One of the main goals of Internet marketing is to get your website to come up as high on keyword search result pages as possible. That means employing online advertizing strategies, such as constantly changing content, linking to as many site as possible, and loading your site with meta tags and keywords that help people find you.

The Google Adwords tool can make Internet marketing easier. It can help you find out which keywords "pull" more than others and choose those that are searched most often, a widely used Internet marketing tactic.

There are also paid online advertizing opportunities that can make your Internet marketing plan successful. For example, you can pay your way to the top of search engines through pay-per-click advertising, a wonderful tool for Internet marketers, which lets you place a bid for certain keywords. The most successful online advertizing happens when you are only in front of people actively searching for what you have to offer.

You should also investigate Internet marketing advertising opportunities on websites that hit your target audience. Divide the cost of the advertising by the traffic to determine whether it’s worth your Internet marketing dollars. Because it is still relatively new, good Internet marketing sometimes means you just have to try it to see if it works. If it’s not performing, try something else.

Most importantly, pay regular attention to your Internet marketing efforts and adjust your strategy according to your results.

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