For someone who is just starting out with their multi level marketing business online the need to find sources of low cost lead generation can be critical. For this person, article marketing can be one of the best sources of cheap MLM leads.

In this form of marketing a piece of content, which in this case is an article, is created. These pieces of content are not lengthy, in fact most are approximately 400-700 words in length. The subject of the article is focused on a particular keyword or key phrase that the marketer is targeting for their business. These would include words and terms that a potential prospect or customer might be searching for on a search engine.

It is important that articles contain valuable information that will truly be of value to the reader. This is important for a couple of reasons. When the content of an article lacks value, the reader will simply discontinue reading that article. The second reason is that the articles you write represent you as an individual, and leave a lasting impression. You want to brand yourself as an expert resource in the mind of your reader. Articles that are merely spam and lack substance or value will brand you in a very undesirable light.

Your article submissions will generally contain a resource box. In this resource box you are allowed to two links to the website or sites that you are promoting. It is best to use the keyword that you built your content around as the anchor text of at least one of these links. Anchor text is the highlighted text that signifies a hyperlink. This accomplishes two purposes. First you readers have a way of learning more about you as an individual and the subject on which you are writing. Simply the interaction of your readers with the linked sites will generate a steady flow of traffic. Secondarily and perhaps even more important is the search engine optimization aspect of article writing. Search engines will recognize the subject of the article as it pertains to the keywords utilized. When used strategically your content can quickly rate at the top of organic search listings. The combination of these two factors can generate several hundred and even several thousand hits per day to a single website, with no cost incurred to the marketer other than the time it takes to write the article and submit it to the article directories. Cheap MLM leads that require no out of pocket expenditure are certainly worth the effort.

In an effective article marketing strategy, a new article is submitted at a minimum of every few days to no less than 5-10 of the top article directories. To make this process easier and more efficient, there are article submission services and software programs that will submit a single article to hundreds if not thousands of article directories and blogs. Each article directory in which the content is listed, is an additional backlink to the website you are promoting. This again influences the search engine rankings for your site and is part of the overall search engine optimization process. It is important to note that this type of marketing has a lasting effect, as your articles will remain in cyberspace for years to come.

If you are looking for a great way to generate cheap MLM leads, then article marketing needs to be a primary tool in your online marketing efforts.