With the explosive growth of the online world over the past 15 years there has been a radical shift in the way network marketers conduct their business, and internet multi level marketing is quickly becoming the preferred methodology. The internet opens up a whole realm of possibility that only a few short years ago were unimaginable for the average network marketer. These changes include the ability to transact business 24 hours per day, 7 days per week, 365 per year and the removal of geographic barriers to a marketer's business. Today it is possible to conduct business and recruit an MLM downline from nearly every country around the world. With the expansion of the playing field having by the internet, the opportunities for the average network marketer are virtually endless.

As with any business undertaking, there are basic fundamentals that need to be adopted if you are going to be successful for the long term. Fortunately the field of internet multi level marketing is out of its infancy and there are many who have successfully blazed a trail before you. Their efforts have helped to establish the basic principles of marketing on the internet. If you will follow these proven methods, you too can achieve a great deal of success marketing your network marketing business online.

The first principle is personal branding. Even if you are promoting someone else's website, product or service it is imperative that you bring attention to yourself. Too many marketers fail to understand that their voice is one in a sea of literally thousands of voices that are trying to promote the same product or service. If you as a marketer fail to distinguish yourself from the others, your odds of finding customers and team members are not much better than your odds of winning the lottery. Simply put, the numbers are against you if you do not make an effort to brand yourself in the marketplace. Personal branding can be as simple as adding your name and photograph to each of your marketing pieces. Personal branding could also include the use of a personalized domain name that points to all of your marketing pages. Remember, people prefer to conduct business with people they know and trust.

The second principle is list building. List building is central to online marketing success. The simplest way to build your list is to lead with value. Simply stated this means that you should give something of value away to your prospects that will encourage them to receive additional information from you. This is typically accomplished through the offer of training, a report, a video or some other tangible resource in exchange for the name and email address of the prospect. This process is generally automated through the use of email autoresponders. Once the prospect has given their contact information, they receive your offer and they become part of your marketing list.

The third principle is relationship building with your list. This is accomplished through regular communication with your list about relevant topics relating to your target market. It is important that your communications offer valuable content and not simply a sales pitch. Without valuable content you will lose people from your list as quickly as you add them. When you stay anchored into the understanding that network marketing is a relationship business, you will quickly be able to determine if your content is helping to foster relationships. It is important that your communication with your list be consistent and ongoing. Haphazard communication will also give people a reason to unsubscribe from your list.

The fourth principle is to sell to the people on your list. The great thing about your list, is the fact that you can present opportunities on a regular basis. One of the easiest, low key approaches to making a sales presentation to your list, is simply through the use of a P.S. in your normal emails. The body of your email is filled with valuable content that can be used by your subscribers, but your P.S. is reserved as an invitation to experience your product, service or business opportunity.

Applying these four principles will give you the basic foundation for internet multi level marketing.