Your sales structure is only as good as your contact list. In online marketing and sales, that is your premier way of keeping your service or product in front of your prospective customers. I cannot stress the importance of building your 'list'. This one thing can make or break your business endeavors. There are many ways to build your list, opt-in forms on your blog, squeeze page or static site can be very effective link building tools.

One of the newer techniques coming into widespread use is a pop up script called an Exit Splash. This script launches a pop up window requesting information when a user cursors off the page.

This technique can be helpful in your attempts to build a list and develop a relationship with your prospective customers. If the visitor elects to leave, then they will be directed to another site that you have chosen, keeping them in your sales funnel just a bit longer. This is extremely important if you want to change drive-by traffic into profit. As you should know, repeated exposing a prospective customer to a marketing message is very effective and this script is another tool for your sales arsenal to help you do just that.

Exit Splash application gives internet marketers a number of ways to keep visitors on their sites so they can increase sales. The simple fact is; people are more likely to give you their information if you make it easy for them. The pop up helps you accomplish that. Before they get a chance to leave, your offer will be presented to them and they have to choose an action.

Once you start building a list; what do you do with it. This is your most powerful weapon in keeping your product or service in front of your prospective customer. It is good practice to have a campaign of follow-up emails set up by auto responder. This will automate a daunting task if attempted by hand. You can supplement this with periodic newsletters or email broadcasts. There are any number of inventive ways to utilize this list to get your message back in front of these people over and over again. Provided you do not fill their inbox with so many messages and offers as to be annoying. In this case the unsubscribe link is just a click away and you have lost your chance. One last note is making sure you always honor unsubscribe requests, besides being law it is just plain good business.