The greatest potential of video marketing, and that, which separates it from other techniques, lies in its capacity for going viral. Numerous instances of videos going viral simply because people liked them may be found everywhere.

For instance, let's assume that you create a video depicting your product in such an interesting fashion that people begin to share it on their youtube channel, facebook page, twitter account and myspace.

One of the first questions asked when coaching people on how to create videos is: What do I say? Or What if I look stupid?

I tell them to quit with the self limiting beliefs. Video marketing is about BEING REAL. People are attracted to people who are real and have similar interests and values.

There are several ways video may assist in your internet marketing strategy. Now, let me share some of these tips with you.

1. COMMERCIAL ADVERTISEMENT - you make a good video ad, and you pay to have it play on websites that have videos. This is great as a direct advertisement technique since users can click on your ad right away. You can advertise in mainstream and video gaming magazines and websites, also through articles in mainstream and industry magazines.

2. VIRAL MARKETING - you make a pretty and funny video that's fairly linked to your business. People will, ideally, like this video and send it around to one another, thus dispersing the word for free. If completed properly, viral advertising initiative can spread consciousness about your business to thousands and thousands of people at no cost to you.

3. PREMIUM VIDEO CAM - Every successful video marketing strategy begins with high quality video production. If you are using a desktop PC without a built in video cam, make sure you buy a webcam that has at least 1300 px. This way your videos will look clearer when you upload them.

4. AUTO VIDEO SUBMISSION SERVICES - When you create your videos, a good website to go to is TubeMogul.com. There are others but what tubemogul will do is allow you to upload your videos to 14 of the most popular video marketing websites at the push of a button. It will automate this for you and save you time. They also have a paid service that will submit your videos to more directories.

5. USE WINDOWS MOVIEMAKER (Free) - There is a piece of software that comes with most Microsoft PC's. It's called Windows Moviemaker. With Windows MovieMaker you can create your own titles and edit your video. Then you can publish it and upload it to youtube or where ever you want. You can also use camstudio or other software to create presentations and share with your prospects.

6. AUTO-START YOUR VIDEOS - there is a code that you can insert into the embed code of your video that will allow your video to start automatically on your website. This is cool because when you send traffic to your blog or website your video will start playing without your prospect having to manually click play. Simply copy and paste the embed code that you get after you upload the video to youtube and look for the first em. After the first em, type: &autoplay=1. For example em&autoplay=1. This code will automatically start your video.

7. SEO (Search Engine Optimization) TECHNIQUES - remember to put your website's address (URL) as the first link in the description when uploading to youtube. Search for a popular YouTube video that is similar to yours and has gotten at least 10,000 views. Study their description box and copy and paste their keywords into your description. It is perfectly Ok to do and will help your video get noticed. Next, generate keyword tags around keywords in your description and video subject. The more SEO videos you have uploaded the better chance you have of Google picking them up. This will result in free traffic to you.

If done well, your viral marketing initiative may spread awareness about your organization to hundreds of thousands of people at no cost to you. Video Marketing is FUN and the best tip I can give you is just to be yourself and be creative. These are only a few of the many ways your videos can connect with people, drive traffic to your websites and put cash in your pocket.