In today's Internet marketing industry, blogs are having more and more influence on the way things work. Whenever there is a new product, new program, or new opportunity, hundreds of people are setting up targeted blogs all over the world in order to capitalize on the new and upcoming trends. I know because I am one of those people and do daily research, not only on upcoming trends, but on increasing competition for a particular niche as well. It is essential to know what your competitors are doing so you can go the extra step to beat them out for that keyword. I know, it sounds like a ferocious battle and it is... Let me give you some pointers to win it.

I am Shannon Murphy, co-founder of Max Blog Money Pro Blog Edition, Max Blog Money Premier, and several niche sites web-wide. I use nothing but a blog for every aspect of my business, from promotions, to product launches, to membership sites. Why? Because blogs are easy, user-friendly, and extremely dangerous (in a good way). A correctly optimized blog can destroy search engine rankings for many different keywords simultaneously. Content can be visible to readers in a matter of hours allowing your information, opportunities, and or businesses/services to be seen virtually in real time. All of these factors are making blogs the website platform of choice for marketers worldwide.

So how do we profit from blogging? There are two main ways to profit from blogging, niche blogging and informative blogging. Niche blogging is based around a particular niche, created for very specific long-tail keywords. Niche blogs are usually created to capitalize quickly on upcoming trends, or capitalize on a "forgotten" niche with very little competition, high search volume, and income opportunity.

An example of capitalizing on an upcoming trend with a niche blog would be creating a blog centered around watching FIFA World Cup games live on the computer. You would purchase a keyword specific domain (FIFATVONLINE.COM) and optimize with specific content centered around a 4-5 main keywords. All of this would be done at least 2 months in advance of the maturation of the trend in order to have solid content and promotions in place to climb search engine rankings.

As far as the "forgotten niche." These are niche blogs built on a VERY SPECIFIC product or service that has little competition but tons of searches. For example, "Weber 7416 Rapid Fire Chimney Starter" gets thousands of searches per month, especially when summer approaches. You would create a blog with a domain name that has specific keywords in it and again add relevant content to the niche you are serving.

As for what I like to call "informative" blogs, they take a lot of time, work, and dedication. They are optimized for broader keywords and usually receive traffic from search engines for numerous keywords, but take several months and even years to be successful. An example of these types of blogs would be problogger.net which gets several thousands of visitors a day on several different topics. If you have a subject you know a lot about, very passionate about, and you have the time to dedicate to the cause, a blog of more substance and information is the way to go.

My suggestion is to have one particular blog that is your main concentration and play with the niche blogs on the side. As your main blog is growing content, searches, and visitors, you can be learning, understanding, and even earning from smaller niche blogs.

Check out a free blog training course I put together for you showing you how to build, optimize, and monetize a blog in no time. It is step-by-step video training available at zero cost to you. I hope the few words of discussion and the free training gives you a solid foundation to build from.

-Shannon Murphy

MaxBlogMoney.com