In good writing, less is more. Most good writing happens in rewriting, paring it down so you get your message across in a succinct way that is easy to understand and is meaningful to your audience. It's much easier to use too many words than it is to be economical with your language.

When I write copy for clients each piece usually goes through 4 or 5 passes before they see a draft. Every pass, I cut out some words and change others. It's a process, but if you practice it, you'll get better at it.

Write something, jump in anywhere.- sometimes the hardest thing is getting started. Then let it sit overnight and look at it again. Look at each sentence and see what words you can cut out and still make your point. Plenty of them, usually. Use a chainsaw, then a hacksaw, then a razor blade. Keep making passes until you achieve an economy of words. If you don't know where to start, sometimes it's good to record yourself, make it short, a minute or two will do it, then listen and type out what you've written. We tend to use a lot of words, sometimes even more writing than speaking. Look closely at what you've transcribed and see what you can cut and still retain the integrity of the idea, you'll start making progress.

Often I find the same passage just doesn't work for me. It jumps out 2 or 3 times. That's when I change it to something else, I know it's not working. Another thing to try is to take that piece, whatever it is and write it a different way. Or eliminate it altogether. Say it to a different audience. Use different words and phrases. Use the thesaurus, find different words. Play around with meanings. Copy phrases you see elsewhere and like.

If you really want to write your own marketing then read your competitors. See what they say, how they describe their offerings. What appeals to you? What are they doing/saying and offering that you're not? Don't plagiarize or steal their work but really pick apart why it works and then use those concepts.

I really enjoy rewriting pieces. Find a copywriter who charges less for rewriting than they do for writing and you can learn and save yourself some money. See what a pro makes out of your copy and remember, there is a skill here, so be patient with yourself during the learning curve.

If you like this article, it's part of a series of free articles and videos teaching you how to write great copy, improve your marketing and get more business. Visit http://copywriteramyposner.com and sign up. You'll also get my Free Report: Questions You Must Ask to Write Great Copy - which contains a special offer. Check it out and learn how to bring in more business.