For people who are seeking to build their MLM business online, Facebook is a natural choice. A social platform like Facebook makes perfect sense when you consider that multi level marketing is built around the concept of relationship networks. To effectively utilize Facebook there are some basic strategies that you can implement.

The first and most obvious strategy is to seek out friends who have interests in common with you. Facebook allows you to search for others based on demographics, geographic locations, schools and interests. For network marketing purposes, you may want to seek out others who have the words "home business" in their profiles. When you find individuals who list "home business" in their profile information, a connection request is sent to them. In the connection request refer to interests you have in common. To make your request more personable, refer to something of interest that was contained in their profile. For example you might comment on their profile picture. Taking this simple step indicates that your interest is in getting to know them as a person. Be aware that Facebook does monitor how often you are sending friend requests and the overall quantity of new friend requests sent. Facebook generally allows 20-30 requests per day, but those requests should be spread out throughout the day. As a courtesy they send a warning message if they believe your friend request activity is too aggressive.

The next strategy is the formation of a group. A group is formed around topics of interest, places, companies, or other points of commonality. Once your group is formed, you can post content, host events and lead discussions that are of interest to the members of the group. Locating group members works much the same way as your friend requests do. The most natural place to start building your group is with your exisiting friends. Send each of your contacts a request to join the group. You can also include group information in your new friend requests as well. One of the greatest tools of a group is the ability to blast messages and events to your group members.

Another useful strategy is the utilization of a fan page. By using a fan page, you can separate your personal and business pursuits on Facebook. A fan page is intended to be commercial in nature and these pages are being used more and more by large companies and celebrities. People join your fan page through the use of a "like" button. When someone likes your fan page they are now added as a fan. When you post new items on your fan page, that content is also posted to the wall of each of your fans. Additionally, fan pages can be customized with backgrounds and lead capture forms. These modifications make them highly useful for network marketing sales and recruiting efforts.

The final strategy is the use of Facebook pay per click advertising. Facebook's ppc works very similar to other online ppc programs in the use of keywords, bids and targeting. The unique difference is the ability to target networks of individuals based on their social relationships on the site. This form of targeting gives additional leverage to the marketing effort. When using Facebook ppc, the most effective (and cost effective) usage of the platform is to direct your ppc campaign to your fan page. This keeps everything contained within the social networking aspect of the system instead of sending your prospect to an external website.

If you are not already using Facebook for your MLM business, you are missing a world of possibility for your business.