Almost everyone who is building a network marketing business online uses at least one mlm landing page (also called a lead capture page).

A landing page or lead capture page is a website that traffic is directed to. Visitors can be directed there by almost any media. The most common ways in mlm are by following a hyperlink in an email or by receiving the web address using printed media like an ad or drop card.

A well-designed landing page performs one specific task. The most common use in network marketing is to collect an interested prospect's contact information for later follow up by getting them to fill out a form on the page.

How many leads complete the form on a landing page is determined by several factors. The quantity and quality of traffic sent to the page and the design of the page itself are both critical. However, they are separate topics in themselves and covered in other articles.

Those factors aside, how much and exactly what information you ask the lead to provide controls what percentage of the traffic complete the form as requested. This is known as conversion rate.

Decide on exactly what your goal is before designing a landing or lead capture page. The most common ones are to build a list of subscribers, generate leads with phone numbers, and to filter or pre-qualify your leads.

If your goal is to build your list or generate leads, be sure to only ask for the necessary information. Any time you ask for more, your conversion rate will go down. After many years of use and testing, my best converting pages for building an email list only ask for the lead's first name and email address. The conversion would be as good or better just capturing the email address, but I get the first name to be able to personalize the emails I send.

Only when you are trying to filter your prospects do you want to ask additional questions such as income goal, previous background, etc.

Most people in networ marketing hurt their conversion rates by asking for too much information on their mlm lead capture or landing pages!