Various marketing tools have certain elements about which every marketer should have plenty of knowledge. This can be helpful in designing a winning marketing campaign. Some of such elements are listed here.

1. Email marketing: Email based marketing has following elements:

• Subject line: A subject line gives an idea about contents of an email. As per various surveys, decision on opening an email or not is taken mostly on the basis of its subject.

• Content: It consists of the different offers, news about the industry of marketer and other useful information.

• Distribution list: All the email addresses to which marketing mails are to be sent are contained in this list.

2. Website: The important elements of a website are as follows:

• Business details: Business details include the company name, its email address, URL and other information about it.

• Logo: The logo identifies a company and is usually found on top left or right corner on a web page.

• Web design: The buttons, images, navigation bars and themes etc fall under this element category.

• Navigational links, product information and other important information about the company.

3. Corporate branding: A number of things constitute a corporate brand, which are discussed here.

• Logo: A logo of a company can be composed of symbols, icons or its name. These days, a logo is synonymous with a brand name.

• Slogan: It is a phrase used for advertising purposes and serves the purpose of making an impression about the product or service being advertised.

• Products and services: The products and services that are provided by a company become part of the brand image. The quality of products and services determines how well these are accepted by the masses.

4. Flyers: The elements of a flyer are:

• Color: It includes all the colors that are used on a flyer.

• Font size and type: Text is used to convey information on a flyer along with images and other graphics. In order to have maximum effectiveness, flyer design should have minimum variations in font size and type.

• Graphics: Graphics include all the images, cartoons and actual photographs that are used in a flyer.

• Template: A template is an important flyer element. New flyer designs can be designed quite easily with help of various templates. These can be used by professionals to create some interesting designs.