The most important thing you need to do when creating your small business promotion materials is to educate your customers on why you can solve their problem.

Start with a one page sales letter explaining how you are different

from anyone else in your business, stating at least three big benefits

of doing business with you from their perspective.

Benefits are attached to the customer, features attached to your product/service.

Always think in terms of what's in it for them.

And always include a story, such as how you got started, why you created the product, how you overcame adversity, etc.

People love stories.

When assembling the materials for your small business

promotion do not go overboard and start printing out 10,000 copies each.

Carefully analyze and define the purpose of each of your marketing

packages and create different kits for different purposes.

The marketing materials that any small business would benefit

from having are:

• A color brochure about your business with a strong call to action

• Postcards including a strong call to action

• Glossy Business cards, yes you guessed it, with a call to action

A magnetized version of your business card so a client can

have your phone number/website information prominently displayed.

A 3-4 page guide answering the most frequently asked questions

about your offering AND also questions your clients should be asking

when shopping for a product/service such as yours.

The FAQs are to show that you understand and can solve their problem

and the "should be asking" part is to differentiate your business from anybody else's.

Imprinted promotional "leave behinds" such as quality pens, sticky notes,

notebooks, mouse pads, caps, bags, stress balls, calculators, coasters or document folders.

Give your customer a great visual "hook" by choosing a product that

they want to use and that reinforces your marketing message.

For example, a stress ball might be a good promotional item for a yoga studio.

These are just a few of the small business promotion activities you can take to expose your business to more customers and prospects.