If you are looking to use any advertising agencies in Atlanta, also explore these alternatives to differentiate yourself in your market. Here I describe what some other business owners do to separate themselves from the competition.

And I prefer not to use the expression "fighting" the competition because it kind of emphasizes that there is not enough around for everyone.

I lither recommend you team up with your competition or, if that is not possible, you differentiate yourself so much from your competition that they are not a direct threat to your business anymore.

This could be by offering your product or service to a very well defined clientele.

You need to now find that one thing that makes you unique in what you offer and for which your clients are choosing you over the other business.

And the best place to discover your unique trait is by asking your existing customers.

Another way to differentiate yourself is by looking at your competitors and looking at the missing links, such as what features in the product or service do they not provide, what type of client are they not serving, and what problem or pain is not being solved.

If you are good at what you do and know your product, you will always find something that can be done better or improved.

Once you have determined your "unique" selling point, you can now summarize that into a powerful but short phrase. This phrase is now a characteristic that differentiates you from the competitor.

Think in terms like this: when someone asks what you are doing, don't just say "I am a marketing consultant" but respond with "I help small business owners find additional profit centers."

This will eliminate the need to "fight" your competition and enable you to look further than that and create value for your customers that they will truly value.

So if you are considering advertising agencies in Atlanta, you could easily employ one of the techniques mentioned above to help you stand out of the crowd and not worry too much about your competition.