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One problem that small business owners have always faced is maintaining contact with their prospects and customers. In the old days this was primarily done by running a yellow page ad or setting up a direct mail campaign.

Today the Internet makes it much easier to keep in touch with your prospects and customers. There are several ways you can do this in your own local market and let's talk about those in this article.

1. Concentrate on building an email marketing list using a quality autoresponder. An autoresponder is an automatic way to send out email.

All you need is your customer's name and email address in your autoresponder and you can contact them anytime you want. This is a great way to keep your company name in front of people for very little expense.

Some businesses prefer to maintain a company newsletter. You can send this out at predetermined times and as your list becomes larger you can reach more people.

2. Set up a blog and add content to it on a regular basis. Encourage your blog visitors to subscribe to your RSS feed by email.

Then every time you make a blog update it is automatically sent to their email. If you doing this a couple of times a week you have two more exposures for your local business.

3. Run company specials and send those out by email. Anytime you have a special offer or discount let your customers know about it. This is a good way to build credibility in your company as well as increase your bottom line.

4. Run contests on your blog or invite people to participate in those and give away good prizes. People love to win things and it's a good way to foster good will and keep your name in front of your customers.

5. Offer cash to your customers for people to refer you. This is an incentive that can pay off. If you are doing a good job for your customers they probably will want to refer you, but in a local market viral marketing is important and cash can help.

6. Use off line marketing to drive people to your internet website. You want to include your website address in any off-line marketing you are doing.

This would include having your website address in your yellow page advertising. You can add it to newspaper ads, direct mail advertising and so on.

This way you can continue to market off-line, but take advantage of the benefits that the Internet offers in terms of flexibility and credibility.

In summary these are six ways to keep in touch with your customers and prospects in the local market. It's less expensive to do things online than off-line, so you need to use these to the advantage of your small business.

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Raw Iron Performance Marketing "Taking your business to the next level"