Article Marketing Research? 3 Problematic Errors To Be Avoided
Business → Marketing & Advertising
- Author Cory Threlfall
- Published October 8, 2010
- Word count 533
You can find various reasons why people search for things via the internet. Usually it will be something they want, a problem or need to be resolved and satisfied. Most are motivated by 1 of 2 different goals: Pleasure Seeking (trying to find gain, profit, pleasure, enlightenment, etc.) or Pain Avoidance (looking to avoid loss, illness, pain, liabilities, problems, etc.)
Searches on article marketing research are going to be made by people with both positive and negative motivations. This short article takes aim at only the negative, "Pain Avoidance" side, looking at the 3 things, actions, points or mistakes one should most strenuously avoid.
For clarity and general background here, there are a few things you might want to know. For instance, you need to understand why article marketing research is a must when writing your articles about whatever your topic is.
You also need to know some of the specifics of this problem or need. Items like understanding why doing your keyword research first is a must.
Now, what do we want to avoid here? And, why avoid that?
It is only logical that when you find yourself having to cope with writing your own articles that the best way will be to know what keywords you want to write your articles around that will grab the interest of the reader.
O.K. then, listed below are those 3 points you need to do your very best in order to avoid:
First of all, is creating your headline without your target keyword or keyword phrase. The key reason why for this is that the search engines rank and index your articles using your headline or title of your article, plus, usually the first 200 to 250 characters of your article body. And this is also what online surfers will see when they scroll through their given search query results that will catch their attention.
How much avoidance is sufficient? I would have to say at all costs simply because that's how search engines work for the most part when ranking a webpage.
Second, Avoid over stuffing your articles with your main keyword or keyword phrase. And why's that? Well, first off your articles won't get approved through the larger article directories because they have special software that figures out the keyword density of your articles and if your articles go over that mark then your articles will be rejected.
How exactly can we understand what is sufficient? As a general guideline, try to aim for anywhere between 2% to 7% keyword density for each of your articles for your chosen key or keyword phrase.
Third, don't write your articles around keywords online surfers aren't searching for. The reason behind that is you want your articles to be found in the search engines under the keyword or keyword phrase your potential customer or online surfer is searching for. Why write an article if its not going to be found, right!
And just how will we know when this is being avoided enough?
Eliminate the negatives by avoiding these 3 things above. That should practically solve whatever problems you may have had in regards to doing article marketing research to start with.
Hope this helped and good luck with your article marketing research.
Find out how you can drive tons of free targeted traffic to your website using articles by visiting my article marketing research review web site. Or you can come visit my Web Development Central BLOG.
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