Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up. Black Hat SEO might include SEO Tactics such as cloaking, doorway pages, blogging, automatic content generators and more. Thus creating a poor user experience directly because of the black hat SEO techniques utilized on the Web site unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Additionally, these black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black Hat SEO is tempting; after all, these tricks actually do work, but only temporarily.

However using efficient search engine optimization techniques (or white hat SEO) will eventually to get your site ranked higher, and help to keep you there. This means making your website attractive and visible to browsers through using natural Internet search engine optimisation and making your website so that it is considered to be search engine friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the search engine result pages SERPs .

But how do you know if the SEO Company that you are hiring is going to use black hat techniques to get quick wins, but in the process spoil your websites credibility with the search engines - Would you just be better off doing your own SEO?

In reality, the process and application of optimisation for search engines is not complicated, there are no specials skills or science required, Google's webmaster tools even explains the SEO basics for you and tells you what's required to get included in their index. But do you have the time and the knowledge to understand the terminology to optimise your own website in-house?

Search Engine Optimization SEO can be an expensive, but rewarding investment, so it is important to firstly establish the likely return that you will receive once you rank in the top ten. If your website had a larger web-presence, you would expect a significant increase in quality traffic as more surfers discover your website, and naturally you would expect that the increased traffic would convert into more sales. Search Engine Optimization The great thing about the internet is that we can easily test and measure what we are doing and so can quickly establish your Return on Investment ROI. There is no doubting the positive effects that search engine optimisation can have on your web presence.

With website optimisation you can sustain reputable high listings in search engine results on your chosen Keywords. Once your chosen keywords have achieved page one of Google Page results status, you can then select a new group of keywords to work towards. In this way SEO is an on going project, but you ROI keeps on growing, and your organic traffic increases.