Internet Marketing For A New Dad Online
Business → Marketing & Advertising
- Author Curt Dalton
- Published October 11, 2010
- Word count 417
If I had a dollar for every time my Dad said "What you should do..." or "If I were you...", or even "When I was your age..", I would be on my yacht right now in the south of France. Hold on, before you roll your eyes at Dad, his advice might be worth some money, at least that is what our latest climber on The Internet Time Machine is telling us. Up over 200 spots as a fast riser, the term "new dads guide" is showing to a space in internet marketing that has growing demand in search engines and in blogs, yet not a great deal of supply out there.
The main results for this niche market are books and Amazon links. There is no video course, no continuity program, and no one online that is offering a live help area or emergency question service just for new dads. One reason a niche like this will do well online, is that the classes for new dads, often called "Daddy Bootcamp", are tough to find and always take place on weekend. There are not many new Dads who want to give up a Saturday for a class, let alone new Moms who want them to leave them all day.
This niche market show strong demand and with society moving toward more working women and more "hands on" Dads, this could be a very lucrative area if done correctly. You would be building a list of young buyers who "like, know, or trust" you, attracting young mothers you appreciate your online class and videos, and also creating a funnel of long term buyers you will need everything from diapers, to teething products to potty training manuals.
The appeal of an online video series is that Dad won't have to give up a Saturday and also won't be put in the somewhat embarrassing situation of learning how to put a diaper on, yet still get the important information online. This internet marketing area is great for branding a name into as well, as name recognition will lead to trust, and trust will lead to more sales down the road of complimentary products.
If you are a Dad or know a dad you would be interested in something like this, send them this link, or better yet click the Facebook "thumbs up" above and drive traffic to your profile and site as all the followers of The Internet Time Machine will see you like and wonder who you are...:-)
Curt Dalton
Founder of NowRelevant.com and www.TheInternetTimeMachine.com
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