Internet lead generation training is a must in business nowadays. So many businesses spend too much on online marketing and get it horribly wrong with little results to show for it.

This article provides five rules any training should teach in order for you to learn how to successfully build an online presence, attract visitors to your website and convert them into leads and buyers.

If you are in network marketing or affiliate marketing you know how essential it is to generate traffic and leads. For small businesses and franchises, it's no different - you need to get visitors through the door, products off the shelf.

The internet is part of most people's lives these days. It's the information age. It's how you get found each month by millions rather than tens or hundreds.

It is not surprising then that internet lead generation training is growing in demand. Nowadays, if you don't have an online presence or know how to get visitors to your website, you are leaving huge profits for your competitors.

But it's not about paying for expensive design companies and sticking up a fancy website. It's much more about knowing your potential customers, what they want, what they like and how they like to shop.

Giving value comes first on the internet.Do you know that people on average see around 3000 marketing messages every single day?That's staggering isn't it?

So how do you break through and grab people's attention.

Here are some basic rules:

1. Build a website or blog that serves your target audience not sells at them. Businesses that pitch and poke for a sale all the time just put people off, especially on the search engines and social networks.

2. People are looking for answers to their questions for solutions to their pressing problems ... they don't want to see sales ads all the time of 'buy my stuff'. They want good quality information and helpful advice and guidance.

3. Find ways to build relationships with your visitors, leads, customers through social media networking (e.g. Facebook fan pages, Twitter, YouTube channel) . Be consistent with your postings and interactions.

4. Capture your visitors contact information so you can continue to give value and build trust and authority with them through email marketing, telephone and direct mail. Occasionally you can offer them other services from partners or affiliate products, which can actually provide you with an additional stream of income.

5. Use the power of leverage to jump start the viral process so your followers share your information with their networks - these create powerful back links and increase your rankings on the search engines 'organic' results.

Any internet lead generation training worth its salt must teach you these core principles of mindset and strategy, not just the marketing techniques and automated systems.