Logistics Tips You Can Take to the Bank
Business → Marketing & Advertising
- Author Lisa Sasevich
- Published November 4, 2010
- Word count 649
Paying careful attention to the logistics of your event can be the key to a profitable presentation.
Small details, such as having extra order forms and pens, can make a huge difference in your results. I told you the story about the company that lost a $30K sale when my husband was inspired to invest because the lines were long and they didn't have an extra pen! He decided to go to lunch and "think about it," and that was just the cooling off period he needed to decide to hold off.
Don't let that happen to you.
Here are 5 logistics tips that you can take to the bank:
- Create a Master Checklist
My checklist has saved me time and money and heartache on numerous occasions.
So, make a master checklist for yourself and, each time you speak, add to it the things that you need. You can download mine at www.LisaSasevichFan.com (Click the Like button to join, and you'll be able to download it from the Fan Bonus! tab.)
And, most of all, USE your checklist. It can keep you organized and sane.
- Collect a Bag of Tricks
I hate to waste time looking for things, so I keep a plastic bin in a drawer filled with items I like to bring with me to speaking events. It's all organized, in one place, so I can just quickly grab it while packing.
Some of the items in my bag of tricks are:
-
my own PowerPoint clicker
-
a digital camera for still photos
-
extra pens
-
a little wrench to tighten my music stand (if I'm bringing it)
-
double-sided tape if I tear a hem or my blouse is gaping. (Ladies, you know about that!)
-
a flip camera for taking videos
-
chargers for my phone and camera
-
extra batteries for the clicker
-
breath mints or spray
-
face powder and blotting paper
- Bring More Order Forms (and Pens) than You Will Need
You want to have those extra forms available at the back table because people lose theirs or they've written notes on them that they want to keep. If you can just hand them a blank form and a pen and let them take the other one home, they'll be grateful.
And, as I mentioned above, sales are lost when frustrated prospects can't find a pen, get an order form or have to wait in a long line that's not moving.
- Collate Your Order Forms According to Chairs, Not People
Soon after you arrive, either you or a helper should collate your order forms based upon the number of rows and chairs in each row. For instance, if there are 5 rows of 7 chairs, someone needs to make 5 batches that each contain 7 order forms. That way, the person handing them out can just give a batch to the person at the end of each aisle.
That may sound overly simple, but consider that a well-meaning helper, standing at the head of each row, counting out order forms, can eat up 10 minutes of your talk, while you're up there...waiting.
- PowerPoint Tips
And finally, here are a few tips for working with your PowerPoint presentation:
a. If you have a Mac, buy the little adapter (for about $10) that enables you to hook up your Mac to a projector, and keep the adaptor in your bag of tricks or travel bag.
b. Bring one printout of your PowerPoint presentation. That way, if the equipment fails, you can use the printout like an outline and talk your way through the material.
c. Bring an electronic copy of your presentation on a thumb drive. Again, if something goes wrong, and you can't get your laptop hooked up to the projector, you have the option of trying another computer.
As I've said before, the angels are in the details. Be as prepared as you can be, and you'll be ready for just about everything!
Sales-from-the-podium expert Lisa Sasevich has x-ray vision for seeing the sales opportunities that exist in every company, and the creativity to convert them into gold! If you're looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at http://www.theinvisibleclose.com/articles/home/
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Small Space, Big Impact: POS Display Strategies That Work In Busy Hospitality Environments
- Hidden Moisture Dangers Threaten Commercial Roofs
- Veel: Next-Gen Influencer Marketing Platform
- How African Creators Can Boost Their Online Income With Better Landing Pages
- How to Rank #1 on Google: A Beginner’s Guide to SEO Success
- Digital Marketing Agency in Dubai – Saitech Digital Marketing
- Email Marketing: The Timeless Strategy Driving 40x ROI in 2025.
- Making Money With Facebook Ads.
- Unlock Your Digital Potential: A Beginner's Guide to SEO Marketing
- Get Business Leads with SABL – South Africa’s Online Directory
- 15 Social Media Habits That Actually Grow Your Audience
- What Great Corporate Photography Says About Your Brand
- ChatGPT for Small Business Marketing: How AI Can Transform Your Growth
- Email Marketing: The Timeless Strategy Powering Digital Success
- Which Shopify Store Management Services Should I Choose for Long-Term Growth?
- Top Reasons Why DSOM is the Best Video Editing Institute in Dehradun
- Work Hard, Work Smart and Rely on God to Become a Millionaire
- Win-Loss Analysis: Turning Every Deal Into a Strategic Advantage
- Office Aesthetics Reinvented with Frosted Window Graphics
- Millionaire Partner System
- The Best School Website Builders You Need to Try
- Glamour Glow: The Ultimate Guide to Radiant Beauty and Timeless Confidence
- Unlock Your Brand’s Potential: How Branding Agency Services Will Help You Thrive in 2025
- A Comprehensive Guide to Modern Digital Marketing Solutions
- CAS Registration Numbers: Complete Guide to Chemical IDs
- How Can Shopify Data Entry Services Save Time and Boost Efficiency for E-Commerce Businesses?
- Mastering the Art of Web Design and Digital Marketing: A Complete Guide
- How to Choose a U.S. Web Development Studio (2025)
- Stale Content Doesn’t Rank — or Convert
- The Future of Jobs in the AI Era: Navigating Change and Opportunity!