The Advantages Of A Professional Internet Marketing System
Business → Marketing & Advertising
- Author Scott Dudley
- Published October 21, 2010
- Word count 563
A professional internet marketing system can be compared to a McDonalds store. The giant fast food chain McDonalds is the classic example of a big business that has based its success on a proven system that produces consistent predictable results every time.
The key reasons that people flock to McDonalds every day are:
-
the convenience of buying fast food compared to cooking it at home
-
they know exactly what they will get for their money no matter which restaurant around the world they are dining at (which all comes down to the strict systems that McDonalds uses)
McDonalds has been so well systemised that each restaurant is run by teenagers who are trained to follow the exactly the same systems that were designed many years ago. Each burger that is made at McDonalds goes through a clearly defined repeated process to produce identical results time after time. Computerized machines are used as much as possible to take the human element out of it and eliminate errors. Efficiency is maximised and labour and costs are minimised.
When it comes to marketing online you will find that systems are just as vital as they are to offline businesses such as McDonalds. Your online business should really be set up so that all you have to worry about is driving traffic to your website, and calling people that have been pre-qualified as hot prospects to join your business (or buy your products). The whole process in between should be completely handled by a computerised online system that works for you 24 hours a day-7 days a week.
Your internet marketing system should comprise of a landing page(s) with a built in lead capture form that captures people's names and email addresses in exchange for some sort of valuable information. Once people are in your system as leads you should have a series of well written automated emails sent out them at predetermined intervals inviting them to take the next step into your business. The internet marketing system should also provide you with ready made websites to start marketing immediately instead of having to make your own and struggle with web hosting and HTML code.
The ultimate benefits of an internet marketing system are that you can leverage your time to be doing the important things that matter in your business. You do not want to have to personally contact every lead that comes into your system, because you will find that 95% of these people are merely browsing, and have no true interest in what you are offering them. It's important to only spend time with the prospects that have proved that they are worthy of your time, and that are genuinely interested in your business.
The system that is set up properly never makes mistakes, and it never stops working for you. It stores all the statistics and data about where your leads are coming from and how often they are logging onto your website. A professional internet marketing system will even tell you how many leads your team members have generated themselves. Trying to run an online business without a professional internet marketing system is simply not smart and is just making life difficult for yourself.
The top earners all use professional internet marketing systems and if you are planning on becoming a serious internet marketer, it would be foolish to not use one yourself.
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