With the rise of social media it has become important to augment advertising with a strong social media presence.

The possibilities are endless when you incorporate social networking into your overall marketing plan, and it’s simple to manage when you use dance studio software. Although traditional marketing methods still play a large role in successfully building a business, social networking increases loyalty and interest by placing the message in the hands of the customer.

Today, most businesses, big and small, are using social networking to market themselves to a broad audience. Not only do such leading sites as Facebook, Twitter and LinkedIn allow you to personally connect with your current and potential customers, they allow potential customers to hear about your business through sources they trust.

By maintaining a Facebook page and incorporating Facebook "like" buttons and widgets on your website, for example, it is easy to maintain two-way communication with your fans. When a fan "likes" your page you are able to maintain a long-term relationship with the customer via your Facebook page. At no point in history have corporations had this wonderful opportunity to get feedback and promote new products with such ease and effectiveness.

Additional benefits to incorporating social media into your dance studio’s marketing plan include:

Allowing the Customer to Talk for You

Rather than "selling" your dance business to potential customers, social media allows your customers to market your studio for you. If someone has a good experience, they can instantly send an update to their friend, which in turn equals free advertising for you.

Using Profile Information to your Benefit

As you accumulate "friends" and "followers", you can understand the needs and wants of your current and potential customers. By simply reading their profiles and interacting with them through comments and status updates, you will be better equipped to offer them what they want from a dance studio.

"Promoting" your Business through Newsfeeds and Status Updates

Generate interest in your dance studio by talking "with" the customers rather than "at" them. Discuss topics relevant to the dance community and share helpful tips in order to promote your business without outright selling yourself to your target market.

Being Available 24/7

Not only are you available to answer questions from potential and current customers but you’re advertising your dance studio on a regular basis. Updating your status on Facebook or updating your tweets on Twitter is much like having a regular ad in a large publication – except it’s free!

Increasing Your Search Engine Ranks

The major social network sites rank high on Google and Yahoo. By creating and maintaining active, keyword-rich profiles, you are helping to generate valid traffic to your business website and dance studio. With dance studio software, you can easily maintain several social network profiles at once, greatly increasing your search engine traffic and online visibility.

While social media marketing is an excellent way to communicate with your target audience, separately incorporating all of the social networking websites into your marketing plan can be overwhelming. For this reason, dance studio software is excellent for using such social networking websites as Twitter, Facebook and LinkedIn simultaneously in order to save you valuable time and energy.

With the ability to communicate with several audiences at once through status updates and sharing links you, in turn, increase your connections with potential customers and establish relationships with current clients. Dance studio software removes the" extras" so your business can succeed.

For additional information on dance studio software please visit http://www.thedance411.com.