As copywriters we use words as tools to persuade and motivate our audience. We persuade our readers that we have something to offer and we motivate them to purchase it for themselves.

This is what we class as the essence to effective copywriting and advertising, and this doesn't matter if you go for the opt in or the hypnotic suggestion.

The 4 hot tips you'll discover here will help you avoid many of the mistakes of which advertisers fall prey to all over the world today.

Plus at the same time, with a little trial and error, you'll gain the understanding you need to start writing words that make money...

Understand What Your Selling

Make sure you get your facts straight before you start writing for any product or service, and make sure your data is trusted and relevant. There's no point researching Mega Software Package V1.3 when they just released V3.2.

If you're able to hold, smell, wear, operate, taste or read the product, then do so... get first hand experience of what your selling, get that real life experience, even live with it for a while and get the feel for it.

Then take a closer look at the product as if you were the customer, What benefits and features do you feel would attract you as the customer to be.

Stand Out From The Crowd (USP)

What is your Unique Selling Point? What is it thats makes you stand out from the crowd and the competition, who would use it, how would you describe it in one sentence?

When it comes to standing out, positioning is critical if you want to create the ultimate money magnet of a campaign.

Know Who Your Selling To

Always write in the favor of your typical customer in that chosen market, are they young and upscale, weathered professionals, window shoppers, executives, teachers, football coaches etc

The quickest way to find this out is to check out the demographics of media in which your advertising, or you can breakdown your mailing list in the case of direct mail.

Write Out Your master Plan

Your going to have to work out how much copy you will need to get your message across, many will say the more expensive the longer the copy, or the length of the copy should vary depending on the customers investment in the product, but this isn't always the case.

If the product is simple and it's self explaining then you won't have much explaining to do.

One thing never to forget is to always stay in contact with the designer to make sure your on the same page, remember, a customer can change there minds very quickly and their product can aswell. Stay in contact so your working with the same concept as your focal point.