The importance of choosing a good freelance writer for your website and internet marketing projects cannot be overestimated. A particular level of skill and expertise is indispensable to have in the sphere of web content creation.

The whole online arena is driven by information - and the relative success of internet businesses depends in large part on the value and significance of the information being conveyed. Therefore you need to choose a writer who has the know-how and ability required to produce the kind of valuable content for your business projects that will bring success.

You can find out much about a writer, and his skills set from his website and its content. The following questions should be asked. Does the website offer a professional presentation? Are the writer's services that the he offers explained clearly so that you know exactly what is being provided. How does this freelance writer explain his services? Does he seem to have an intelligent understanding of the subject matter, or does he fall short in industry knowledge.

How well-written a writer's website content is can tell you much about whether or not that writer is right for you. Since a writer's website is his main promotional and marketing tool, it should be the place where you can evaluate his professionalism, thoroughness and competence. Normally you can get a good idea of a writer's knowledge and ability from the content he places on his website. From this content you can generally evaluate whether or not the writer has a good talent for web writing.

Check out the writer's 'about me' or 'about us' web page. On this page the writer should share some information about his experience, educational background, etc. Make an informed judgment about what he offers about himself and/or his company. Usually the more experience or educational background the better, although this is not necessarily a make or break item. Some writers first starting out may have a limited portfolio, nonetheless they may have excellent talent and ability that will only get better with time. You may develop a great partnership hiring a writer like this who possesses excellent natural skills.

Evaluate any samples that a writer has made available for you to review. These may be provided in the form of downloadable PDF files, or may be links to articles that the writer has written for online article directories. Ask for writing samples if necessary. Make sure they are not simply keyword stuffed creations that do not read well for humans.

Today, SEO articles must have a good balance between human readability and search engine optimization in order to be successful online marketing instruments for a website or internet business. Make sure your prospective writer understands the concept of SEO (Search Engine Optimization) and can apply it well to his writing. A writer's samples will give you a valuable look into his ability, methods and style.

Follow the above recommendations closely, and you will significantly increase your chances of hiring a well-rounded, competent freelance writer to help you with your internet marketing projects.