There is no denying it. Twitter is a run away hit. And if you are not using it as part of your MLM or Network Market business building efforts, you are missing out.

At this time, there are over 190 million Twitter users. This means, that no matter what your network marketing product or service, it is a safe bet that your ideal recruits and leads are hanging out there. And the first rule of marketing anything is to be available where your ideal customers are.

The key, is knowing how to find them. And then marketing to them. And that is where Twitter shines.

Very simply put, Twitter is what is known as a micro blog service. It allows you to send out short messages of up to 140 characters in length. These messages are called status updates, or "tweets". They can consist of any information you can imagine. They can also include links to more detailed information.

These messages are sent out to your "followers". Followers are people who have chosen to listen to your message. You in turn, can follow others, if you have an interest in what they have to say. This allows for a 2 way conversation, but can involve many people at once.

You find other twitters of interest by searching for information that you are interested in. And, that is how others find you.

Immediately, you should be able to see the benefits of this to your MLM or Network Marketing Business. Just imagine being able to communicate with people who are interested in what you are doing. And do you remember how these people became your follower? They were seeking out the information that you are providing.

Here is an example of how Twitter could work for your MLM / Network Marketing Business.

A user signs up for a Twitter account. They are interested in starting a new business. Or, maybe they are already in a network and are trying to learn the latest techniques. Or, they are interested in the types of products you sell.

They do a search and your profile comes up, so they follow you. At this point, you can begin to build a relationship with this "follower" by tweeting useful information relevant to your network marketing business.

As you continue to tweet, your relationship begins to build. This in turn:

• Attracts people to you (Twitter search that finds you)

• Strengthens loyalty of your existing group (Your followers gets critical information right away)

• Positions you as an expert. (You are giving valuable information)

Obviously, it is difficult to maintain a relationship at 140 characters or less. But it does allow you to break the ice, jump start a relationship and invite your followers to find out more information. In fact, your messages are just long enough to spark curiosity, which has your prospects seeking you out for more.

Which makes more sense? Chasing after prospects recruits and leads. Or having people actively look for and pursuing you? And then finding out what you have to say.

A twitter account is completely free. It only takes a couple of minutes, and your account can be setup and running. Do a search on MLM, Network Marketing or a product you are interested in, and follow a couple of people. Then send out a few Tweets to get a feel for the process.

Twitter is not going anywhere. If you are not using it, you are leaving many hot leads and prospects searching in the cold. Your ideal prospects are hanging out there, and they are looking for you. As a Network Marketer or MLM professional, it is your job to let yourself be found.