Building Your MLM or Network Marketing Team
Business → Marketing & Advertising
- Author Joe Malone
- Published November 10, 2010
- Word count 540
Over 90% of MLM and Network Marketers do not make any money! In fact, they typically lose money. Why is it so hard to make money?
Duplication is the key! If you are in MLM or Network Marketing, you've probably heard that a million times. Yes, if you want to earn the crazy amounts of money that a lot of the gurus earn, you need your team to duplicate your actions. But how do you build your team?
Old school marketing consisted of;
Build a list - this was basically everyone that you know
Contact and invite - schedule meetings to sit down and show the plan, or use hotel meetings
Rebuild your list with new contacts
Problems with that
Relationships have been lost because often, the people you know want nothing to do with your business
The majority of the time, the person no shows you on the meeting
If they show up, more often than not they are not interested in joining
It is an emotionally draining experience trying to contact new people
You face a lot of rejection
You put yourself in awkward situations
This is not how today's gurus are building their MLM and Network Marketing business teams.
So.........How do today's top marketers do it?
They use the most powerful tool available to any marketer.....The Internet!
More importantly, they use it properly!
The big thing that separates the old techniques from the new is the type of leads generated.
Old school techniques created out-bound leads, which are leads that you chase down.
New age techniques create in-bound leads, which are where people interested in joining your business come to you.
Let me explain. In-bound leads are created when a marketer creates a specific type of content, which they put on the internet. This content is found by people that are actually interested in business, and those people contact the marketer. Quick example. Jessica is marketing a company called GRN. She puts content out there about the product, herself, and her business team. Jessica is an entrepreneur that is searching online for information about starting a business. He comes across Jessica's content, likes what he sees, and contacts Jessica to ask for more information about joining her business team.
This strategy has a lot of benefits.
-
Jessica doesn't need to deal with all of the rejection associated with the old school techniques
-
She doesn't waste her time trying to convince people to join her business that have no interest in it
-
She can teach his team the same marketing techniques that he used, resulting in duplication
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Most importantly, Time Freedom - Jessica can spend her time where she needs to, helping those that are joining her team, as opposed to trying to recruit new MLM team members. This means less time wasted.
When you really get down to it, the ability to market successfully is what separates the gurus from the rest. Something huge is happening right now in the marketing industry, and I mean HUGE! Google is quickly falling to the number 2 spot. That's right, they are being caught, and soon will be passed by the social network giant, Facebook! To make things even crazier, Get Traffic 3.0 has now come along.
It is a rare occurrence that something this huge comes along. Learn more about Get Traffic 3.0.
Yours In Success
Joe Malone
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