Butt Ugly Squeeze Pages
Business → Marketing & Advertising
- Author Josh Burns
- Published November 12, 2010
- Word count 616
Butt ugly squeeze pages are like little oil wells.
They may be unsightly but when you own one... you'll want to show it to everyone you meet.
Squeeze pages are marvelous inventions, because with a simple two or three page website you can build an email list you can market to that will provide you with push-button-simple-profits for years to come.
But people have all the wrong ideas about squeeze pages...
Ever been to a marketing seminar or convention? Ever heard someone bragging about how they spent over $10,000 on their website, or paid top dollar for their fancy squeeze pages? People fall for expensive websites that they don't need every day. It's sad, but you have to laugh (or else you'll cry).
The next time you hear someone talking about how beautiful their graphics are, or how stylish the programming is, feel free to bring them down to earth with the most evil question you can ask in that kind of a situation:
"So, How's That Converting For You?" (If you're feeling really evil, you can ask "How long did it take you to get positive ROI on those squeeze pages?" - chances are, they haven't made their investment back yet and won't for a long, long time).
The trick to good squeeze pages from what I've seen in at least 5 different major markets is "butt ugly" simplicity.
You can write this down: "The best squeeze pages are 90% white space"...
That means, no pictures on your squeeze pages (no exceptions, unless you're running a split test). It also means, no video. No audio. Nothing but some brief text, and an optin form.
Squeeze pages are supposed to do one simple thing for you:
They build your list.
And that means, for every 100 visitors you get to your squeeze pages, you want to be capturing as many as possible.
The less you give people to object to, the less objections they'll think of. (You can write that down too).
Think about it this way:
Pretend I'm a random visitor and I go to any one of your squeeze pages. When I get there, I see a picture of you, a nice big headline, and a set of bullets telling me why I should opt in. Unfortunately for you, I might decide (Before reading more than a few words) that I just don't like the look of your face (people make snap judgements like that online every day).
On the other hand, if the only thing I can see other than eye friendly white space is a good reason to give you may email address and a place to do so, then there's a great chance I'm going to.
So there you have it.
The reason why butt ugly squeeze pages (that you can easily make by yourself with a few simple steps) outperform the fanciest, glitziest, most expensive squeeze pages money can buy.
The same thing is true for fancy graphics. some people are going to see the graphical choices you made and judge you. To them, your fancy $10,000 graphics on squeeze pages look terrible. There's no accounting for taste.
But for one reason or another I keep finding that simple, white - butt ugly squeeze pages with just some text and an optin box work wonders.
I hope you're a convert, and I expect to see butt ugly squeeze pages on your website soon (even if you don't have one yet).
To discover the simplest and most effective way to get your butt ugly squeeze page online and building a mega-profitable list for you in the background, hit the link below and pay close attention to the free video you'll see:
http://www.ListBuilding.com/ugly-squeeze-pages
To learn more about how to generate cash on demand using a complete email marketing system, hit the link below. You'll get access to a free video revealing tips, shortcuts, and what you absolutely must avoid to propel your business to the next level of profits on autopilot. Go here now for that free video: http://www.ListBuilding.com/ugly-squeeze-pages
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